Microsoft Certified: Dynamics 365 Customer Insights (Journeys) Functional Consultant Associate

As a candidate for this certification, you’re a Microsoft Dynamics 365 Customer Insights - Journeys functional consultant.

You’re responsible for implementing solutions that:

• Engage with and convert leads.
• Orchestrate marketing experiences.
• Personalize marketing messaging.
• Deliver marketing insights.

You’re responsible for:

• Configuring the core marketing application to include segmentation, email and text message marketing, and interactive journeys.
• Lead nurturing with personalized experiences, events, surveys, lead scoring, and analytics.
• Maintaining compliance and consent policies.

As a candidate, you should have some knowledge of marketing principles and the Dynamics 365 Customer Insights - Journeys application's role in relationship to the Dynamics 365 suite of applications, including interoperability with:

• Dynamics 365 Customer Insights - Data
• Microsoft Power Platform
• Dynamics 365 Customer Voice
• Dynamics 365 Sales
• Microsoft Teams

You should understand:

• Industry terminology
• Industry processes
• Best practices