Exams

Exam MB-220: Microsoft Dynamics 365 Customer Insights (Journeys) Functional Consultant

Warning

This exam retired on November 30, 2024.

As a candidate for this exam, you’re a Microsoft Dynamics 365 Customer Insights - Journeys functional consultant.

You’re responsible for implementing solutions that:

  • Engage with and convert leads.
  • Orchestrate marketing experiences.
  • Personalize marketing messaging.
  • Deliver marketing insights.

You’re responsible for:

  • Configuring the core marketing application to include segmentation, email and text message marketing, and interactive journeys.
  • Lead nurturing with personalized experiences, events, surveys, lead scoring, and analytics.
  • Maintaining compliance and consent policies.

As a candidate, you should have some knowledge of marketing principles and the Dynamics 365 Customer Insights - Journeys application's role in relationship to the Dynamics 365 suite of applications, including interoperability with:

  • Dynamics 365 Customer Insights - Data
  • Microsoft Power Platform
  • Dynamics 365 Customer Voice
  • Dynamics 365 Sales
  • Microsoft Teams

You should understand:

  • Industry terminology
  • Industry processes
  • Best practices

Part of the requirements for: Microsoft Certified: Dynamics 365 Customer Insights (Journeys) Functional Consultant Associate

Related exams: none

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  • MB-220: Microsoft Dynamics 365 Customer Insights (Journeys) Functional Consultant

    Languages: English, German, French, Spanish, Portuguese (Brazil), Italian, Japanese, Chinese (Simplified)

    Retirement date: **

    This exam measures your ability to accomplish the following technical tasks: configure Dynamics 365 Customer Insights – Journeys; manage segments and preferences; manage leads, contacts, and accounts; manage marketing channels; manage journeys; manage events and webinars.

    Price based on the country or region in which the exam is proctored.

    We strongly recommend that you register for an exam with a personal MSA account. If you register with an organizational (work/school) AAD account, your exam records will be lost if you leave your organization and they will be unrecoverable.
    for Microsoft Dynamics 365 Customer Insights (Journeys) Functional Consultant

    All objectives of the exam are covered in depth so you'll be ready for any question on the exam.

Skills measured

  • The English language version of this exam was updated on March 20, 2024. Review the study guide linked in the preceding “Tip” box for details about the skills measured and recent changes.
  • Configure Dynamics 365 Customer Insights – Journeys (10–15%)
  • Manage segments and preferences (15–20%)
  • Manage leads, contacts, and accounts (1–5%)
  • Manage marketing channels (25–30%)
  • Manage journeys (20–25%)
  • Manage events and webinars (10–15%)

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** Complete this exam before the retirement date to ensure it is applied toward your certification. After the retirement date, please refer to the related certification for exam requirements.