Customization of Opportunity Close dialog box


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Enabled for Public preview Early access General availability
End users by admins, makers, or analysts - This feature is released. Aug 1, 2019 This feature is released. Oct 1, 2019

Business value

A top request by customers.

When closing an opportunity, businesses often need to understand why the opportunity was lost or won, to build upon past losses and successes or to try new strategies for improving win rates. By supporting customization of the Opportunity Close dialog box, Dynamics 365 Sales helps companies capture close/win details based on their strategic sales initiatives. Furthermore, sales managers can see which competitors are trending in losses, or what drove success in wins. This information helps managers identify products and services that are performing well, to form future product and service strategies. In addition, the data captured can benefit analysis and machine learning models, helping to predict the likelihood of future opportunities to close.

Feature details

  • Administrators can add fields such as Profit Margin or Winning Product in the Close as Won form/dialog box of the Opportunity entity.
  • Administrators can add fields such as Competitive Advantage in the Close as Lost form/dialog box of the Opportunity entity.
  • Administrators can introduce new client-side business validations or remove existing ones.
  • Administrators can customize the Opportunity Close entity.
  • Administrators can choose between the non-customizable modal dialog experience (default setting) and the customizable form experience.
  • Sales reps can close an opportunity via the desktop or mobile app and provide relevant details required by their organization for closing the opportunity.

Opportunity Close


This feature is available in the Unified Interface only. This capability is available in Dynamics 365 Sales Enterprise and Dynamics 365 Sales Professional.

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See also

Customize the Opportunity Close form (docs)