Overview of Dynamics 365 Marketing 2020 release wave 2
This content is archived and is not being updated. For the latest documentation, see Microsoft Dynamics 365 product documentation. For the latest release plans, see Dynamics 365 and Microsoft Power Platform release plans.
Some of the functionality described in this release plan has not been released. Delivery timelines may change and projected functionality may not be released (see Microsoft policy). Learn more: What's new and planned
Dynamics 365 Marketing is for marketers and any business users looking to use automation to deepen relationships with customers at scale. Building customer relationships using digital channels is becoming even more important to companies as they compete for customer loyalty and mindshare in this challenging and rapidly evolving environment.
Our vision is to leverage data and AI to enable teams inside and outside of marketing departments to deliver the right content through the right channel, at the right time, individualized for the customer across the entire customer journey.
With a 360-degree view of the customer that includes real-time transactional and observed data from every device, the future of marketing is moment-based and self-optimizing across channels, content, and real-time contexts such as location, time, weather, and customer action. Combined with intelligence, experience automation is changing into two-way conversations and deeper relationships through an end-to-end customer experience across all of marketing, sales, service, and commerce.
In response to the increased demand for digital channels, we are investing in:
- Microsoft Teams integration for virtual events.
- Improved social posting and analytics.
We are committed to being the benchmark for ease and usability and are delivering on that commitment through:
- A revamped customer journey designer experience.
- The ability to use natural language to create segments.
We are building the best integration with our Customer Insights Customer Data Platform for a 360-degree view of the customers and in this release, we will deliver continuously updating, multidata source segments from Customer Insights in your customer journeys.