Real-time, event-based customer journey orchestration


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Enabled for Public preview Early access General availability
Admins, makers, marketers, or analysts, automatically Apr 30, 2021 - Aug 2, 2021

Business value

Event-based customer journeys enable you to react to customers’ actions in real-time. Journeys can be triggered based on real-world interactions, like walking into a store and connecting to Wi-Fi. Journeys can also be triggered by virtual interactions, such as visiting a shopping site. The real-time nature of the journey ensures that you can respond to customers immediately and convert their expression of interest into a sale.

Feature details

  • Intuitive customer journey designer optimized for event-based journeys.
  • Journeys are triggered in real time so you can respond to customers immediately.
  • Automatically add or remove customers from a journey based on their actions.
  • Personalize the experience for every customer based on their actions during the journey.

This feature will be available in United States/Europe/United Kingdom/Australia geography in August, and Canada/Asia Pacific geography in October. Availability in other geographies will be communicated at a later date.

Intuitive customer journey designer optimized for event-based journeys

See also

Create an event-based journey (docs)