Plan and prepare for audience insights in 2021 release wave 2


This content is archived and is not being updated. For the latest documentation, go to What's new in the audience insights capability of Dynamics 365 Customer Insights. For the latest release plans, go to Dynamics 365 and Microsoft Power Platform release plans.


The 2021 release wave 2 plan covers all new functionalities planned to be delivered to market from October 2021 to March 2022. In this article, you'll find the product overview and what's new and planned for audience insights.


Audience insights in Dynamics 365 Customer Insights enables every organization to unify and understand its B2C and B2B customer data to harness it for intelligent insights and actions.

Eliminate data silos and unify customer data

  • Use connectors to ingest and unify data, bringing in transactional, observational, and behavioral data from various data sources.
  • Transform customer data to build a unified customer profile conforming to Common Data Model.

Enrich customer profiles

  • Create richer customer profiles by incorporating aggregated audience intelligence from first-party and third-party enrichments.

Enable powerful AI and insights

  • Derive insights about your business using capabilities like segments and measures that are built on top of unified profiles.
  • Accelerate business processes with out-of-the-box AI models or custom algorithms using Azure Machine Learning.

Extend business processes and personalize customer experiences

  • Enable marketing, sales, and service professionals to drive personalized engagements across channels.
  • Work with contextual customer insights and tailored customer profile cards that integrate with Microsoft and non-Microsoft business applications.
  • Build on existing connectors, a variety of APIs, and Microsoft Power Platform to enable and extend line-of-business experiences.

RSS Subscription Updates to audience insights 2021 release wave 2

Investment areas

Investment areas

Get more actionable insights for organizations and accounts from Dynamics 365 model-driven apps.

Let the system generate predictions based on unified profiles and other data ingested to Dynamics 365 Customer Insights to get a better understanding of customer patterns.

Data enrichment capabilities in Customer Insights for this release include brand share of voice.

Data unification
Updates and improvements in this area include advanced configuration options for the data unification process, including:

  • Improved match rules
  • Improved normalization

System administration
Administration and settings enhancements include improvements to admin scenarios such as environment management and handling of sensitive data.

Updates to the extensibility scenarios in audience insights in Dynamics 365 Customer Insights include additional integrations with first-party and third-party services.

To learn more about the entire set of capabilities being delivered during this release wave, check out the release plan for audience insights below:

For application administrators

User-impacting features to the user experience enabled automatically
User-impacting features should be reviewed by application administrators. This facilitates release change management and enables successful onboarding of new capabilities released to market. For the complete list, look for all features tagged "Users, automatically" in the release plan.

Features that must be enabled by application administrators
This release wave contains features that must be enabled or configured by administrators, makers, or business analysts to be available for their users. For the complete list, look for all features tagged "Users by admins, makers, or analysts" in the release plan.