Product overview for Dynamics 365 Customer Insights

Dynamics 365 Customer Insights is Microsoft's customer data platform (CDP) that helps deliver personalized customer experiences. The application provides a holistic view of customers with unmatched time to insight. Gain the most comprehensive view of your customers by unifying customer data with operational and IoT data in real-time. Enrich customer profiles with first and third-party data sources.

Customer Insights helps you transform your business into a customer-centric organization by empowering your marketing, sales, and service professionals to tailor 1:1 interactions at-scale. Turnkey integrations with Microsoft and third-party applications can be used to activate real-time insights to drive meaningful actions.

Connect data from transactional, behavioral, and demographic data sources to create 360-degree customer views. Derive out-of-the-box insights with prebuilt AI models or rapidly build, test, and deploy custom AI/ML models using advanced analytics solutions at limitless scale.

Maintain full control over your customer data to ensure the highest level of data governance and compliance with a self-service, enterprise grade CDP built on Microsoft Azure. Support privacy laws and regulations and other legislative requirements and industry standards through built-in privacy, security, and governance tools.

Pricing and licensing

Customer Insights is licensed per tenant and includes both business-to-consumer (B2C) and business-to-business (B2B) capabilities. You can purchase additional capacity with add-on licenses to increase the number of profiles and accounts.

Try Customer Insights and get started

Start a free Customer Insights trial today to test the application with your own customer data. Find out how you can quickly access and explore many of the application’s key features.

Browse featured learning resources including analyst reports, on-demand webinars and customer stories.

Learn how you can build a deeper understanding of your customers with our get started guide.