Plan and prepare for Dynamics 365 Marketing in 2023 release wave 1


This content is archived and is not being updated. For the latest documentation, go to What's new in Dynamics 365 Marketing. For the latest release plans, go to Dynamics 365, Power Platform, and Cloud for Industry release plans.


The 2023 release wave 1 plan covers all new functionalities planned to be delivered to market from April 2023 to September 2023. In this article, you'll find the product overview and what's new and planned for Dynamics 365 Marketing.


Today, companies are looking to do more with less. Companies are faced with business uncertainty while they strive to meet higher expectations from their customers. To be successful, companies need to understand relevant, individualized, needs-driven interactions. At the same time, they need to continue their digital transformation so they can stop working in silos and eliminate execution gaps and redundancies. They must provide marketers with the tools to efficiently deliver seamless experiences to new and existing customers while making the most of their resources and staying ahead of competitors.

We aspire to empower every organization to create amazing experiences for their customers that translate into business success. We do this by harnessing the power of data/artificial intelligence, democratizing it for collaboration, and providing low-code tools for anyone to use. With this release, we are enriching the tools you use daily with AI capabilities to help you reach new levels of productivity. Use our AI-powered features and save precious time while creating segments by simply describing them in natural language, get content ideas to kick-start your email creation, or receive deep analysis to identify high-performing activities and continuously improve them. In parallel, we are enabling you to optimize how your marketing and sales teams collaborate to efficiently drive more revenue together. You can break down silos between departments, create sales activities from customer journeys, improve the quality of your leads, and, ultimately, accelerate your pipeline.

Our guiding principles are to make your job as a marketer easier, make you more efficient, and enhance collaboration with other departments so that you can deliver real-time, personalized experiences at scale, delight your customers in new ways, and drive organizational success.

Our release revolves around four themes that lead to the transformation of customer experience:

  • Engage your customers in moments that matter across all touchpoints to build end-to-end, holistic experiences.
  • Enable collaboration across your organization to unify sales and marketing to transform customer experiences.
  • Make faster and better decisions leveraging the power of ** data and analytics** and achieve higher levels of marketing maturity.
  • Drive unique experiences through personalized content, images, and channels tailored to each customer.
  • Leverage Copilot and AI innovation to deliver compelling and personalized experiences within minutes.

RSS Subscription Updates to Dynamics 365 Marketing 2023 release wave 1

Investment areas

Investment areas

Define the best channels and identify relevant touchpoints to trigger interactions that will successfully engage customers in the moments that matter.

Leverage your customer data and past interactions to transform your customer experience by delivering personalized messages, content, and images through the best channel.

Copilot and AI innovation
Harness the power of generative AI with Copilot in Dynamics 365 Marketing to generate ideas and content faster, create segments, and complete time-consuming tasks just by describing them.

Data and analytics
Bring maturity to your marketing activities by making it easy to scale real-time interactions, drive efficiency, and optimize your marketing activities based on performance analytics.

Unify sales and marketing
Empower your teams to break down silos and deliver 1:1 personalized customer experiences by enabling marketers and sellers to identify, target, and nurture leads and to collaborate to accelerate the pipeline.

To learn more about the entire set of capabilities being delivered during this release wave, check out the release plan for Dynamics 365 Marketing below:

For application administrators

User-impacting features to the user experience enabled automatically
User-impacting features should be reviewed by application administrators. This facilitates release change management and enables successful onboarding of new capabilities released to market. For the complete list, look for all features tagged "Users, automatically" in the release plan.

Features that must be enabled by application administrators
This release wave contains features that must be enabled or configured by administrators, makers, or business analysts to be available for their users. For the complete list, look for all features tagged "Users by admins, makers, or analysts" in the release plan.

Get the most out of Marketing

Get the most out of Marketing

Helpful links Description
Release plan View all capabilities included in the release.
Product updates Stay up to date on latest product updates.
Release calendar Know important release milestones.
Licensing Improve your understanding of how to license Marketing.
Product documentation Find documentation for Marketing.
User community Engage with Marketing experts and peers in the community.
Upcoming events Find and register for in-person and online events.
Product trials Get started with Marketing.