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| Enabled for | Public preview | Early access | General availability |
|---|---|---|---|
| Admins, makers, marketers, or analysts, automatically | 
Aug 21, 2024 |
- |
Nov 30, 2024 |
Business value
By implementing double opt-in, you create a more effective email marketing strategy. This process leads to better compliance with privacy laws, higher open and click-through rates, and a stronger brand experience for subscribers.
Privacy and data protection laws in many regions require double opt-in functionality to help verify customer information. Double opt-in requires users to confirm subscription preferences through a follow-up email after the initial subscription. By confirming subscription preferences a second time, you comply with legal requirements and improve engagement by ensuring that users who subscribe are intent on receiving future communications. When customers are certain they want to receive email communications, spam complaints and bounce rates are lower, and your sender reputation is stronger.
Feature details
Administrators can enable double opt-in at a compliance profile level and easily enforce the double opt-in flow for all the forms using the compliance profile.
- Use familiar concepts like triggers and journeys to orchestrate the double opt-in process. With these concepts, you can customize the process to meet your business needs.
- New contacts or leads aren't created until the customer confirms their opt-in. This approach keeps your contact and lead lists free of bad data.
