Easily set up and execute pre- and post-event communications

Important

Some of the functionality described in this release plan has not been released. Delivery timelines may change and projected functionality may not be released (see Microsoft policy). Learn more: What's new and planned

Enabled for Public preview Early access General availability
Admins, makers, marketers, or analysts, automatically Jan 2025 - -

Business value

Crafting event messaging and promotions are important aspects of event planning. Now, with real-time journeys event management, you can attract the right audience, increase registrations, boost ticket revenue, and deliver personalized experiences with out-of-the-box journeys that help you optimize communication before, during, and after your event. This streamlines the event creation process, allowing you to create and manage all the event communication within the event management experience.

Feature details

Pre- and post-event communications include the following options:

  • Use segmentation to target the appropriate audience for your event.
  • Choose templates tailored for events and use Copilot for more efficient creation of captivating content.
  • Enhance engagement before the event and boost attendance with ready-made multichannel journeys.
  • Gather valuable feedback and learn from attendees using post-event satisfaction surveys and follow-up emails.

UI screen showing Events communication tab with relevant journey and emails