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Collect extra event attendee information without updating your data model​

Important

Some of the functionality described in this release plan has not been released. Delivery timelines may change and projected functionality may not be released (see Microsoft policy). Learn more: What's new and planned

Enabled for Public preview Early access General availability
Admins, makers, marketers, or analysts, automatically May 19, 2025 - Aug 2025

Business value

Easily gather additional information about your event attendees by creating any question directly in the form editor without creating new custom attributes for your contact entity. For example, you can create fields to ask, “What is your meal preference?”, "How did you learn about this event?", or you can create contest questions to increase your customer engagement and to gather valuable insights that help you personalize the attendee experience.

Feature details

  • Use custom fields to capture additional or temporary event information like meal preference or an answer to a contest question.
  • To use custom form fields, simply drag and drop them from the toolbox to the form canvas and edit the label and properties.
  • The form field answer is stored only as part of the form submission, so you can access the value at any time without polluting your data.
  • To view the answers, you can use the new enhanced registration table with registration data and answers to custom unmapped fields combined.

Custom form field in form editor.

Additional resources

Create unmapped fields for registration forms (docs)