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Important
Some of the functionality described in this release plan has not been released. Delivery timelines may change and projected functionality may not be released (see Microsoft policy). Learn more: What's new and planned
| Enabled for | Public preview | General availability |
|---|---|---|
| Users by admins, makers, or analysts | Sep 2026 | Dec 2026 |
Business value
Links are the gateway to your landing pages, offers, and content. However, automatically generated URLs look unprofessional and suspicious, and they can lower your click rates and conversions. Now you can customize links to show your company name, increasing customers' trust and improving brand recognition and campaign performance.
Feature details
With branded content links, you can:
- Set up your vanity link (or custom link) in the domain authenticator.
- Once authenticated, your vanity domain will be visible in:
- All links in your emails.
- Hosted digital assets, forms, event registration pages, and your preference center.
Scenario
A retail brand launches a holiday campaign featuring special bundles and limited‑time offers. Instead of using long, generic tracking URLs, the team enables branded content links—so every email and SMS now displays clean, trustworthy links using the company’s own domain. Customers feel more confident clicking through, resulting in higher engagement and improved conversion rates across the campaign.
Geographic areas
Visit the Explore Feature Geography report for Microsoft Azure areas where this feature is planned or available.
Language availability
Visit the Explore Feature Language report for information on this feature's availability.