Competitors (form)

Applies To: Microsoft Dynamics AX 2012 R3, Microsoft Dynamics AX 2012 R2, Microsoft Dynamics AX 2012 Feature Pack

Click Sales and marketing > Common > Opportunities > Competitors. On the Competitors list page, on the Action Pane, in the New group, click Competitor to set up a new competitor or, in the Maintain group, click Edit to maintain an existing competitor.

Use this form to set up retail competitors. You can record a competitor's retail products in this form, and then, using the Competitor prices form, track the competitor's price for each product over time.

Tasks that use this form

Create a competitor record

Set up competitors

The following tables provide descriptions for the controls in this form.


These controls are available only if Retail is installed.

For information about the rest of the controls in this form, see Competitor (form).





Click to view the address in an online map, which opens in a separate window.

More options

Open a menu that contains the following items:

  • Remove

  • Delete

  • Advanced, which opens the Manage addresses form.





Enter or select the name of the competitor.

Search name

Enter a simple name that can help you find the competitor when you search. By default, the search name consists of the first 20 characters of the value in the Name field. However, you can change the default name.


Enter a freeform description of the competitor.

ABC code

Select the user-definable ABC code for the competitor.

Known as

If the competitor does business under a name that differs from the organization’s name, enter the name that the competitor is known by.

Phonetic name

Enter a phonetic spelling of the competitor’s name for use as a pronunciation aid.


Enter the name or description of the competitor’s product.


Select the type of competitive analysis you are creating. Options are:

  • Strength

  • Weakness

  • Opportunity

  • Threat


Enter a freeform note about the SWOT analysis.

Name or description

The name or description for the address or contact.

Contact number/address

The telephone number or address of the contact.


The telephone extension number for the contact.

See also

Competitor (form)

Announcements: To see known issues and recent fixes, use Issue search in Microsoft Dynamics Lifecycle Services (LCS).