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Intelligent stores

Important

This content is archived and is not being updated. For the latest documentation, go to What's new in Microsoft Cloud for Retail. For the latest release plans, go to Dynamics 365, Power Platform, and Cloud for Industry release plans.

Important

Some of the functionality described in this release plan has not been released. Delivery timelines may change and projected functionality may not be released (see Microsoft policy). Learn more: What's new and planned

Brick-and-mortar retailers are under threat by the explosion of e-commerce worldwide. Two significant areas where brick-and-mortar retail has traditionally lagged behind online rivals are (a) the overall shopping experience since shopping online is more convenient with no need to drive or wait in long lines and (b) using store analytics intelligence on shopping data to drive greater commerce. Microsoft Cloud for Retail will help brick-and-mortar retailers bridge these gaps with solutions that will make their stores more intelligent across the two broad areas of store experience and store analytics.

Microsoft will partner with a leading automated store provider to provide a frictionless shopping experience for shoppers in-store. Microsoft Connected Spaces, a 1P Intelligent Store, will provide the analytical backbone for the product. Store analytics will allow brick-and-mortar retailers to unlock insights from their data exhaust – use shopper behavior and transactional data to track store KPIs, generate analytics and data-science-driven findings to optimize product selection, shelf placement, store layout, marketing campaigns, and more. Thereby continuously improving the in-store shopping experience.