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This content is archived and is not being updated. For the latest documentation, go to What's new in Microsoft Cloud for Retail. For the latest release plans, go to Dynamics 365, Power Platform, and Cloud for Industry release plans.
Important
Some of the functionality described in this release plan has not been released. Delivery timelines may change and projected functionality may not be released (see Microsoft policy). Learn more: What's new and planned
Shopper analytics and operational analytics are two essential components that contribute to the success of the retail business. By collecting and analyzing data, retailers can gain valuable insights into consumer behavior and optimize internal processes to achieve their goals.
Shopper analytics involves the collection and analysis of data related to consumer behavior, preferences, and purchasing patterns. By studying customer purchase history, demographics, and other relevant data, retailers can understand their target audience better. These insights help in tailoring marketing strategies, improving sales techniques, and enhancing the overall customer experience. By leveraging shopper analytics, retailers can make data-driven decisions to drive customer satisfaction and increase revenue.
Operational analytics, however, focuses on analyzing data to optimize internal business processes. This includes areas such as supply chain management, inventory management, and logistics. By collecting and analyzing operational data, retailers can identify bottlenecks, streamline processes, reduce costs, and improve efficiency. Operational analytics empowers retailers to make informed decisions, enhance productivity, and maximize profitability.
Both shopper and operational analytics are crucial for retailers as they provide a comprehensive understanding of consumer behavior and enable efficient internal operations. By leveraging these analytics capabilities, retailers can align their strategies, reduce costs, increase profits, and deliver superior retail experience to their customers.