Personalized Shopping Agent

Important

Some of the functionality described in this release plan has not been released. Delivery timelines may change and projected functionality may not be released (see Microsoft policy). Learn more: What's new and planned

Consumers often start shopping without a specific sense of what they want. Often, they browse and browse without seeing the right item, or without having confidence in it. The advent of large language models is changing that. Now shoppers can interact with a copilot who plays the role of an expert shopping assistant. It will help them find and buy exactly what they want. The Personalized Shopping Agent lets any retailer easily add this conversational shopping experience to their website, mobile app, or in-store kiosk. It is a complete solution that can be deployed by retailers with limited AI expertise. It can also be the starting place for a more tailored solution. It connects to existing item catalogs and troves of media. It can be configured to represent each retailer’s tone and brand values.