LinkedIn Marketing Developer Platform - Overview

Build technology to grow B2B communities and businesses.

Introduction to LinkedIn Marketing Solutions

Advertising on LinkedIn helps businesses of any size achieve their goals.

  • Target a unique audience - Over 690M active professionals are on LinkedIn. Target them by job title, function, industry, and more.
  • Easy and effective ads - Whether your goal is leads, brand awareness, or even event registrations, LinkedIn ads can help.
  • Control your budget - Control your spend with flexible pricing options. Start with any budget and stop your ads at any time.

Check out the Brand and Demand playbook to learn more about the tools and tactics marketers can use to engage their target audience on LinkedIn.

LinkedIn Marketing API Products

Advertising API

  • Campaign Management: Enable ads creation and management at scale. Drive workflow efficiency with an ads management solution using the Ad Campaigns and Creatives APIs.
  • Reporting: Build holistic view of marketing performance. Use the Ad Analytics API to pull campaign analytics data and identify which campaigns are working.
  • Audiences: Enhance LinkedIn targeting. Easily create audience segments and target them on LinkedIn by integrating with the DMP Segments API*.
  • Lead Sync: Automate lead delivery. Use the Ad Forms API to efficiently manage and route leads to the platform of choice.
  • Offline Conversions: Track conversions events. Use the Offline Conversions API* to attribute offline marketing data to a LinkedIn campaign.

Community Management API

  • Page Management: Build a brand presence. Share content and track posts that drive the most engagement using the Posts API and PeopleTypeahead API.

  • Brand Engagement: Engage in conversations around a brand. Monitor @mentions of your brand and respond to comments on your posts using the PeopleTypeahead API.

Check out the Introduction to LinkedIn Marketing APIs to learn more about supported use cases.

Note

*Audiences & Offline Conversions are private APIs and require additional approval. Learn more

Stay Informed and Get Support

These resources can help you stay on top of new features, migrations, and deprecations:

Need help? Reach out to Developer Support by submitting a Zendesk ticket.

Interested in Joining the LinkedIn Marketing Partner Program?

The LinkedIn Marketing Partner Program is a global community of qualified technology and service providers that help marketers achieve more on LinkedIn. Learn more.

Important

Notwithstanding anything to the contrary in the Microsoft Terms of Use and Microsoft Privacy Statement (please find the relevant links in the footer below), your use of the LinkedIn programmatic web APIs, software, and other functionality and their associated tools and documentation that LinkedIn makes available to developers are governed by the LinkedIn API Terms of Use unless you have executed a separate signed partnership agreement, in which case that agreement shall apply.