Metrics Available

Field Name	Type	Description
actionClicks	long	The count of clicks on the action button of the Sponsored Messaging ad.
adUnitClicks	long	The count of clicks on the ad unit displayed alongside the Sponsored Messaging ad.
approximateMemberReach	long	Non-demographic pivots only (i.e. not MEMBER_). The estimated number of unique member accounts with at least one impression. This metric is an updated and more accurate version of legacy metric approximateUniqueImpressions. This metric is only available when the number of days in the date range is less than or equal to 92 days. This metric is fully launched in Jan 2024.
averageDwellTime	long	Average user dwell time (in seconds). It measures the duration for which more than 50% of the ad's pixels remain visible in the viewport. Note: The averageDwellTime field is only supported from API version 202411 onwards.
averageEventWatchTime	double	The average watch time of the event in milliseconds.
averageEventWatchTimeOver15Seconds	double	The average watch time in milliseconds for users who watched the event for more than 15 seconds.
averageEventWatchTimeOver2Minutes	double	The average watch time in milliseconds for users who watched the event for more than 2 minutes.
averageEventWatchTimeOver30Seconds	double	The average watch time in milliseconds for users who watched the event for more than 30 seconds.
averageVideoWatchTime	double	Average videoWatchTime in milliseconds. Note: This metric may be delayed by up to 48 hours.
audiencePenetration	double	The approximate number of unique members reached by the advertiser divided by the approximate total target audience size. The field is null if the date range has more than 92 days. This metric supports ACCOUNT, CAMPAIGN_GROUP, or CAMPAIGN pivots, and can be used alongside additional pivots as long as at least one of these primary pivots is included. Note: The audiencePenetration field is only supported from API version 202411 onwards.
cardClicks	long	Non-demographic pivots only (i.e. not MEMBER_). The number of clicks for each card of a carousel ad. The first card click of the carousel ad results in an immediate cardClick and click, whereas scrolling to other cards and clicking counts as additional cardClick.
cardImpressions	long	Non-demographic pivots only (i.e. not MEMBER_). The number of impressions shown for each card of a carousel ad. The first card of the carousel ad results in an immediate cardImpression and impression, whereas scrolling to other cards counts as additional cardImpressions.
clicks	long	The count of chargeable clicks. Despite not charging for clicks for CPM campaigns, this field still represents those clicks for which we would otherwise charge advertisers based on objective (for example, clicks to view the landing page or company page).
commentLikes	long	The count of likes of a comment. Sponsored Content only.
comments	long	The count of comments. Sponsored Content only.
companyPageClicks	long	The count of clicks to view the company page.
conversionValueInLocalCurrency	BigDecimal	Non-demographic pivots only (i.e. not MEMBER_). Value of the conversions in the account's local currency based on rules defined by the advertiser. Conversion value is set by the advertiser at a per conversion level, and aggregated across the query time range.
costInLocalCurrency	BigDecimal	Cost in the account's local currency based on the pivot and timeGranularity. For example, this would be spend by member company size per month if the pivot is MEMBER_COMPANY_SIZE and timeGranularity is MONTHLY. Cost is not adjusted for over delivery when a member professional demographic pivot is specified in the request.
costInUsd	BigDecimal	Cost in USD based on the pivot and timeGranularity. For example, this would be spend by campaign on a given day if the pivot is CAMPAIGN and timeGranularity is DAILY. Cost is not adjusted for over delivery when a member professional demographic pivot is specified in the request.
costPerEventView	double	The cost per view for an event hosted on LinkedIn.
costPerEventViewOver15Seconds	double	The cost per view for an event hosted on LinkedIn for users who watched the event for more than 15 seconds.
costPerEventViewOver2Minutes	double	The cost per view for an event hosted on LinkedIn for users who watched the event for more than 2 minutes.
costPerEventViewOver30Seconds	double	The cost per view for an event hosted on LinkedIn for users who watched the event for more than 30 seconds.
costPerQualifiedLead	BigDecimal	How much money was spent per qualified lead. Ratio is costInLocalCurrency / qualifiedLeads.
dateRange	DateRange	Date range covered by the report data point. Date is specified in UTC. Start and end date are inclusive. Start date is required. End date is optional and defaults to today.
documentCompletions	long	The number of times users reached 100% of the document’s length, including those that skipped to this point. This metric is only available for document ads and not all dimensions.
documentFirstQuartileCompletions	long	The number of times users reached the first quartile of the document’s length, including those that skipped to this point. This metric is only available for document ads and not all dimensions.
documentMidpointCompletions	long	The number of times users reached the second quartile of the document’s length, including those that skipped to this point. This metric is only available for document ads and not all dimensions.
documentThirdQuartileCompletions	long	The number of times users reached the third quartile of the document’s length, including those that skipped to this point. This metric is only available for document ads and not all dimensions.
downloadClicks	long	The number of times users have indicated the intent to download the media in an ad by clicking the download icon. This can or can not result in an actual download (e.g. if the user rejects a browser download prompt). This metric is only available for ad formats supporting media downloads.
eventViews	long	The count of valid views for an event hosted on LinkedIn.
eventViewsOver15Seconds	long	The count of valid views for an event hosted on LinkedIn for users who watched the event for more than 15 seconds.
eventViewsOver2Minutes	long	The count of valid views for an event hosted on LinkedIn for users who watched the event for more than 2 minutes.
eventViewsOver30Seconds	long	The count of valid views for an event hosted on LinkedIn for users who watched the event for more than 30 seconds.
eventWatchTime	long	The total watch time of the event in milliseconds.
externalWebsiteConversions	long, default="0"	Total number of times users took a desired action after clicking on or seeing your ad. When conversions can't be attributed to individual users, group level attribution or estimation can be used.
externalWebsitePostClickConversions	long, default="0"	Total number of times users took a desired action after clicking on your ad. When conversions can't be attributed to individual users, group level attribution or estimation can be used.
externalWebsitePostViewConversions	long, default="0"	Total number of times users took a desired action after seeing your ad. When conversions can't be attributed to individual users, group level attribution or estimation can be used.
follows	long	The count of follows. Sponsored Content and Follower ads only.
fullScreenPlays	long	Number of times members click on the full screen button or on the video(mobile only) to go into full screen mode.
headlineClicks	long	The number of times members clicked on the headline of conversation ads.
headlineImpressions	long	The number of times members were shown the headline of conversation ads.
impressions	long	This is the count of "impressions" for Sponsored Content and "sends" for Sponsored Messaging.
jobApplications	BigDecimal	The number of times a member completed a job application after viewing or clicking on an ad. Currently, this metric is broken down into postViewJobApplications (if the member applied after viewing the ad) and postClickJobApplications (if the member applied after clicking the ad).
jobApplyClicks	BigDecimal	The number of times a member clicked on the job’s apply button on an LinkedIn jobs page after viewing or clicking on an ad which has a LinkedIn job landing page. Currently, this metric is broken down into postViewJobApplyClicks (if the member performed the action after viewing the ad) and postClickJobApplyClicks (if the member performed the action after clicking the ad).
landingPageClicks	long	The count of clicks which take the user to the creative landing page.
leadGenerationMailContactInfoShares	long	The number of times users shared contact info through the One Click Lead Gen for Sponsored Messaging ads.
leadGenerationMailInterestedClicks	long	The count of Sponsored Messaging ad recipients who clicked to demonstrate interest.
likes	long	The count of likes. Sponsored Content only.
oneClickLeadFormOpens	long	The count of times users opened the lead form for a One Click Lead Gen campaign.
oneClickLeads	long	The count of leads generated through One Click Lead Gen.
opens	long	The count of opens of Sponsored Messaging ads.
otherEngagements	long	The count of user interactions with the ad unit that don't fit into any other more specific category.
pivotValues	string[], default="[]"	The value of the pivots for a specific record returned. For example, supplying pivots of CREATIVE and CONVERSION results in a list of records, one for each creative/conversion combination. The pivotValues contain serialized URNs for the specific creative and conversion for a record. To resolve these URNs to their corresponding entities, refer to LinkedIn Marketing API URN Resolution.
postClickJobApplications	BigDecimal	The number of times a member completed a job application after clicking on an ad. See also jobApplications.
postClickJobApplyClicks	BigDecimal	The number of times a member clicked on the job’s apply button on an LinkedIn jobs page after clicking on an ad which has a LinkedIn job landing page. See also jobApplyClicks.
postClickRegistrations	BigDecimal	The number of times a member has registered for an event or seminar after clicking on an ad which has a LinkedIn landing page. This includes gross registrations and doesn't account for a user unregistering.
postViewJobApplications	BigDecimal	The number of times a member completed a job application after viewing an ad. See also jobApplications.
postViewJobApplyClicks	BigDecimal	The number of times a member clicked on the job’s apply button on an LinkedIn jobs page after clicking an ad which has a LinkedIn job landing page. See also jobApplyClicks.
postViewRegistrations	BigDecimal	The number of times a member has registered for an event or seminar after viewing an ad which has a LinkedIn event landing page. This includes gross registrations and doesn't account for a user unregistering. See also registrations.
qualifiedLeads	long	The count of qualified leads shared by the advertiser. Qualified lead is a lead that has been deemed more likely to become a customer compared to other leads, based on their engagement and fit.
reactions	long	The count of positive reactions on Sponsored Content which can capture, like, interest, praise, and other responses.
registrations	BigDecimal	The number of times a member has registered for an event or seminar after viewing or clicking on an ad which has a LinkedIn event landing page. This includes gross registrations and doesn't account for a user unregistering.
revenueAttributionMetrics	RevenueAttributionMetrics	Metrics that represent LinkedIn Ads-attributed opportunities within the CRM (Customer Relationship Management) system. This field is only available through the attributedRevenueMetrics finder.
sends	long	The count of sends of Sponsored Messaging ads.
shares	long	The count of shares. Sponsored Content only.
subscriptionClicks	long	The count of clicks to subscribe to a series, such as a Newsletter.
talentLeads	long	Number of leads captured through a talent media campaign.
textUrlClicks	long	The count of clicks on any links (anchor tags) that were included in the body of the Sponsored Messaging ad.
totalEngagements	long	The count of all user interactions with the ad unit.
validWorkEmailLeads	long	The count of leads with a valid work email that doesn't use an established free or personal email domain.
videoCompletions	long	The count of video ads that played 97-100% of the video. This includes watches that skipped to this point if the serving location is ON_SITE.
videoFirstQuartileCompletions	long	The count of video ads that played through the first quartile of the video. This includes watches that skipped to this point if the serving location is ON_SITE.
videoMidpointCompletions	long	The count of video ads that played through the midpoint of the video. This includes watches that skipped to this point if the serving location is ON_SITE.
videoStarts	long	The count of video ads that were started by users.
videoThirdQuartileCompletions	long	The count of video ads that played through the third quartile of the video. This includes watches that skipped to this point if the serving location is ON_SITE.
videoViews	long	A video ad playing for at least 2 continuous seconds 50% in-view, or a click on the CTA, whichever comes first. An interaction with the video (like going to fullscreen mode) doesn't count as a view.
videoWatchTime	long	The total watch time in milliseconds for a video ad. This metric is populated if a user's watching behavior is qualified for videoViews metric. Note: This metric may be delayed by up to 48 hours.
viralCardClicks	long	Non-demographic pivots only (i.e. not MEMBER_). The number of viralClicks for each card of a carousel ad. The first viralCardClick of the carousel ad results in an immediate viralCardClick and viralClick, whereas scrolling to other cards and clicking counts as additional viralCardClick.
viralCardImpressions	long	Non-demographic pivots only (i.e. not MEMBER_). The number of viralImpressions shown for each card of a carousel ad. The first card of the carousel ad results in an immediate viralCardImpression and viralImpression, whereas scrolling to other cards counts as additional viralCardImpressions.
viralClicks	long	The count of clicks on viral impressions. See viral impressions definition. Sponsored Content only.
viralCommentLikes	long	The count of likes on comments from viral impressions for this activity. See viral impressions definition. Sponsored Content only.
viralComments	long	The count of comments from viral impressions for this activity. See viral impressions definition. Sponsored Content only.
viralCompanyPageClicks	long	The count of clicks to view the company page from viral impressions for this activity. See viral impressions definition. Sponsored Content only.
viralDocumentCompletions	long	The number of times users reached 100% of the document’s length on a viral post, including those that skipped to this point. This metric is only available for document ads.
viralDocumentFirstQuartileCompletions	long	The number of times users reached the first quartile of the document’s length on a viral post, including those that skipped to this point. This metric is only available for document ads.
viralDocumentMidpointCompletions	long	The number of times users reached the second quartile of the document’s length on a viral post, including those that skipped to this point. This metric is only available for document ads.
viralDocumentThirdQuartileCompletions	long	The number of times users reached the third quartile of the document’s length on a viral post, including those that skipped to this point. This metric is only available for document ads.
viralDownloadClicks	long	The number of times users have indicated the intent to download the media in a viral ad by clicking the download icon. This can or can not result in an actual download (e.g. if the user rejects a browser download prompt). Only available for ads supporting media downloads.
viralExternalWebsiteConversions	long	The count of conversions that are attributed to your ads driven by a viral event. See viral impressions definition.
viralExternalWebsitePostClickConversions	long	The count of post-click conversions that are attributed to your ads driven by a viral click. See viral impressions definition.
viralExternalWebsitePostViewConversions	long	The count of post-view conversions that are attributed to your ads driven by a viral impression. See viral impressions definition.
viralFollows	long	The count of follows from viral impressions for this activity. See viral impressions definition. Sponsored Content only.
viralFullScreenPlays	long	Number of times members click on the full screen button or on the video(mobile only) to go into full screen mode. See viralImpressions definition.
viralImpressions	long	The count of viral impressions for this activity. Viral impressions are those resulting from users sharing sponsored content to their own network of connections. Viral impressions are not counted as regular impressions. Sponsored Content only.
viralJobApplications	BigDecimal	The number of times a member completed a job application after viewing or clicking on a viral ad. Currently, this metric is broken down into viralPostViewJobApplications (if the member performed the action after viewing the viral ad) and viralPostClickJobApplications (if the member performed the action after clicking the viral ad).
viralJobApplyClicks	BigDecimal	The number of times a member clicked on the job’s apply button on an LinkedIn jobs page after viewing or clicking on a viral ad which has a LinkedIn job landing page during the date range.Currently, this metric is broken down into viralPostViewJobApplyClicks (if the member performed the action after viewing the viral ad) and viralPostClickJobApplyClicks (if the member performed the action after clicking the viral ad).
viralLandingPageClicks	long	The count of clicks on viral impressions to take the user to the creative landing page. See viral impressions definition. Sponsored Content only.
viralLikes	long	The count of likes from viral impressions for this activity. See viral impressions definition. Sponsored Content only.
viralOneClickLeadFormOpens	long	The count of times users opened the lead form for viral impressions from a Lead Gen campaign. See viral impressions definition.
viralOneClickLeads	long	The count of leads generated through One Click Lead Gen from viral impressions for this activity. See viral impressions definition.
viralOtherEngagements	long	The count of user interactions with viral impressions that don't fit into any other more specific category. See viral impressions definition. Sponsored Content only.
viralPostClickJobApplications	BigDecimal	The number of times a member completed a job application after clicking on a viral ad.
viralPostClickJobApplyClicks	BigDecimal	The number of times a member clicked on the job’s apply button on an LinkedIn jobs page after clicking on a viral ad which has a LinkedIn job landing page.
viralPostClickRegistrations	BigDecimal	The number of times a member has registered for an event or seminar after clicking on a viral ad which has a LinkedIn landing page. See viralImpressions definition. This includes gross registrations and doesn't account for a user unregistering.
viralPostViewJobApplications	BigDecimal	The number of times a member completed a job application after viewing a viral ad.
viralPostViewJobApplyClicks	BigDecimal	The number of times a member clicked on the job’s apply button on an LinkedIn jobs page after viewing a viral ad which has a LinkedIn job landing page.
viralPostViewRegistrations	BigDecimal	The number of times a member has registered for an event or seminar after viewing a viral ad which has a LinkedIn event landing page. See viralImpressions definition. This includes gross registrations and doesn't account for a user unregistering.
viralReactions	long	The count of positive reactions on viral Sponsored Content which can capture like, interest, praise, and other responses. See viral impressions definition for details on viral engagements.
viralRegistrations	BigDecimal	The number of times a member has registered for an event or seminar after viewing or clicking on a viral ad which has a LinkedIn event landing page. See viralImpressions definition. This includes gross registrations and doesn't account for a user unregistering.
viralShares	long	The count of shares from viral impressions for this activity. See viral impressions definition. Sponsored Content only.
viralSubscriptionClicks	long	The count of viral clicks to subscribe to a series, such as a Newsletter.
viralTotalEngagements	long	The count of all user interactions with a viral ad unit. See viral impressions definition. Sponsored Content only.
viralVideoCompletions	long	The count of viral video ads that played 97-100% of the video. This includes watches that skipped to this point. See viralImpressions definition.
viralVideoFirstQuartileCompletions	long	The count of viral video ads that played through the first quartile of the video. This includes watches that skipped to this point. See viralImpressions definition.
viralVideoMidpointCompletions	long	The count of viral video ads that played through the midpoint of the video. This includes watches that skipped to this point. See viralImpressions definition.
viralVideoStarts	long	The count of viral video ads that were started by users. See viralImpressions definition. Since viral videos are automatically played for ON_SITE, this is the same as viralImpressions if the servingLocation is ON_SITE.
viralVideoThirdQuartileCompletions	long	The count of viral video ads that played through the third quartile of the video. This includes watches that skipped to this point. See viralImpressions definition.
viralVideoViews	long	A viral video ad playing for at least 2 continuous seconds 50% in-view, or a click on the CTA, whichever comes first. An interaction with the video (like going to full screen mode) doesn't count as a view. See viralImpressions definition.

Analytics Finder Query Parameters

Parameter	Description	Format	Required
q	Designates the query finder. Must be analytics for the Analytics Finder.	String	Yes
pivot.value	Pivot of results, by which each report data point is grouped. The following enum values are supported: COMPANY - Group results by advertiser's company. ACCOUNT - Group results by account. SHARE - Group results by sponsored share. CAMPAIGN - Group results by campaign. CREATIVE - Group results by creative. CAMPAIGN_GROUP - Group results by campaign group. CONVERSION - Group results by conversion. CONVERSATION_NODE - The element row in the conversation is the information for each individual node of the conversation tree. CONVERSATION_NODE_OPTION_INDEX - Used actionClicks are deaggregated and reported at the Node Button level. The second value of the pivot_values is the index of the button in the node. SERVING_LOCATION - Group results by serving location, onsite or offsite. UNKNOWN means the serving location can't be determined, which can result from metrics produced by machine learning models. CARD_INDEX - Group results by the index of where a card appears in a carousel ad creative. Metrics are based on the index of the card at the time when the user's action (impression, click, etc.) happened on the creative (Carousel creatives only). MEMBER_COMPANY_SIZE - Group results by member company size. MEMBER_INDUSTRY - Group results by member industry. MEMBER_SENIORITY - Group results by member seniority. MEMBER_JOB_TITLE - Group results by member job title. MEMBER_JOB_FUNCTION - Group results by member job function. MEMBER_COUNTRY_V2 - Group results by member country. MEMBER_REGION_V2 - Group results by member region. MEMBER_COMPANY - Group results by member company. PLACEMENT_NAME - Group results by placement. UNKNOWN means the placement can't be determined, which can result from metrics produced by machine learning models. IMPRESSION_DEVICE_TYPE - Group results by the device type the ad made an impression on. Reach metrics and conversion metrics are not available when this pivot is used. More details can be found here. EVENT_STAGE - Organize results based on the stage of the live event. (PRE_LIVE, LIVE, POST_LIVE).	String	No
dateRange.start	Represents the inclusive start time range of the analytics. If unset, it indicates an open range up to the end time.	Date object	Yes
dateRange.end	Represents the inclusive end time range of the analytics. Must be after start time if it's present. If unset, it indicates an open range from start time to everything after.	Date object	No
timeGranularity.value	Time granularity of results. Valid enum values: ALL - Results grouped into a single result across the entire time range of the report. DAILY - Results grouped by day. MONTHLY - Results grouped by month. YEARLY - Results grouped by year.	String	Yes
campaignType.value	Match result by a campaign type. Supported types are [TEXT_AD, SPONSORED_UPDATES, SPONSORED_INMAILS, DYNAMIC]. Requires at least one other facet. Defaults to empty.	String	No
shares	Match result by share facets. Defaults to empty.	Array of Share URN	Yes unless another facet is provided.
campaigns	Match result by campaign facets. Defaults to empty.	Array of Sponsored Campaign URN	Yes unless another facet is provided.
campaignGroups	Match result by campaign group facets. Defaults to empty.	Array of Campaign Group URN	Yes unless another facet is provided.
accounts	Match result by sponsored ad account facets. Defaults to empty.	Array of Account URN	Yes unless another facet is provided.
companies	Match result by advertiser's own company facets. Defaults to empty.	Array of Organization URN	Yes unless another facet is provided.
sortBy.field	The field by which the results are sorted. Supported values include: COST_IN_LOCAL_CURRENCY IMPRESSIONS CLICKS ONE_CLICK_LEADS OPENS SENDS EXTERNAL_WEBSITE_CONVERSIONS	String	Yes if sortBy.order is provided.
sortBy.order	The order of the results. Supported values include: ASCENDING DESCENDING	String	Yes if sortBy.field is provided.
fields	The list of metric fields that you can fetch by passing the required fields. Refer to the Supported fields from the metrics available table.	String	Yes

Statistics Finder Query Parameters

Parameter	Description	Format	Required
q	Designates the query finder. Must be statistics for the Statistics Finder.	String	Yes
pivots.value	Pivot of results, by which each report data point is grouped. Accepts up to 3 values. The following enum values are supported: COMPANY - Group results by advertiser's company. ACCOUNT - Group results by account. SHARE - Group results by sponsored share. CAMPAIGN - Group results by campaign. CREATIVE - Group results by creative. CAMPAIGN_GROUP - Group results by campaign group. CONVERSION - Group results by conversion. CONVERSATION_NODE - The element row in the conversation is the information for each individual node of the conversation tree. CONVERSATION_NODE_OPTION_INDEX - Used actionClicks are deaggregated and reported at the Node Button level. The second value of the pivot_values is the index of the button in the node. SERVING_LOCATION - Group results by serving location, onsite or offsite. UNKNOWN means the serving location can't be determined, which can result from metrics produced by machine learning models. OBJECTIVE_TYPE: Group results by campaign's objective type. CARD_INDEX - Group results by the index of where a card appears in a carousel ad creative. Metrics are based on the index of the card at the time when the user's action (impression, click, etc.) happened on the creative (Carousel creatives only). PLACEMENT_NAME - Group results by placement. UNKNOWN means the placement can't be determined, which can result from metrics produced by machine learning models. IMPRESSION_DEVICE_TYPE - Group results by the device type the ad made an impression on. Reach metrics and conversion metrics are not available when this pivot is used. More details can be found here. EVENT_STAGE - Organize results based on the stage of the live event. (PRE_LIVE, LIVE, POST_LIVE).	Array of Strings	Yes
dateRange.start	Represents the inclusive start time range of the analytics. If unset, it indicates an open range up to the end time.	Date object	Yes
dateRange.end	Represents the inclusive end time range of the analytics. Must be after start time if it's present. If unset, it indicates an open range from start time to everything after.	Date object	No
objectiveType.value	Filters results by objective type. The following enum values are supported: LEAD_GENERATION CREATIVE_ENGAGEMENT WEBSITE_TRAFFIC VIDEO_VIEW BRAND_AWARENESS WEBSITE_CONVERSION WEBSITE_VISIT ENGAGEMENT JOB_APPLICANT	String	No
timeGranularity.value	Time granularity of results. Valid enum values: ALL - Results grouped into a single result across the entire time range of the report. DAILY - Results grouped by day. MONTHLY - Results grouped by month. YEARLY - Results grouped by year.	String	Yes
campaignType.value	Match result by a campaign type. Supported types are: TEXT_AD SPONSORED_UPDATES SPONSORED_INMAILS DYNAMIC Requires at least one other facet. Defaults to empty.	String	No
shares	Match result by share facets. Defaults to empty.	Array of Share URN	Yes unless another facet is provided.
campaigns	Match result by campaign facets. Defaults to empty.	Array of Sponsored Campaign URN	Yes unless another facet is provided.
campaignGroups	Match result by campaign group facets. Defaults to empty.	Array of Campaign Group URN	Yes unless another facet is provided.
accounts	Match result by sponsored ad account facets. Defaults to empty.	Array of Account URN	Yes unless another facet is provided.
companies	Match result by advertiser's own company facets. Defaults to empty.	Array of Organization URN	Yes unless another facet is provided.
sortBy.field	The field by which the results are sorted. Supported values include: COST_IN_LOCAL_CURRENCY IMPRESSIONS CLICKS ONE_CLICK_LEADS OPENS SENDS EXTERNAL_WEBSITE_CONVERSIONS	String	Yes if sortBy.order is provided.
sortBy.order	The order of the results. Supported values include: ASCENDING DESCENDING	String	Yes if sortBy.field is provided.

Revenue Attribution Metrics

Field Name	Type	Description
revenueWonInUsd	BigDecimal	Sales revenue in USD in customer's CRM that can be attributed to being generated through LinkedIn ads. Attribution credit is distributed at a business level across multiple ad accounts.
returnOnAdSpend	double	Ratio of total revenue won attributed to LinkedIn marketing divided by LinkedIn ad spend. Attribution credit is distributed at a business level across multiple ad accounts. (revenueWonInUsd / costInUsd)
closedWonOpportunities	long	Number of closed-won opportunities attributed to LinkedIn marketing. Attribution credit is distributed at a business level across multiple ad accounts.
opportunityAmountInUsd	BigDecimal	Total revenue in USD of open opportunities (CRM deals in progress) attributed to LinkedIn marketing. Attribution credit is distributed at a business level across multiple ad accounts. This metric is available only when date range includes current day.
openOpportunities	long	Number of open opportunities (CRM deals in progress) attributed to LinkedIn marketing. Attribution credit is distributed at a business level across multiple ad accounts. This metric is available only when date range includes current day.
opportunityWinRate	double	Rate at which the opportunities are won out of all the closed opportunities. (closedWonOpportunities / Number of closed opportunities)
averageDealSizeInUsd	BigDecimal	Of closed-won opportunities, what's the average size of the deals Linkedin is driving. (revenueWon / closedWonOpportunities)
averageDaysToClose	double	The average number of days to close a won deal attributed to LinkedIn marketing. (Opportunity length in days / closedWonOpportunities)