LinkedIn Marketing Developer Platform - Overview
The Marketing version 202209 (Marketing September 2022) and below has been sunset and the unversioned APIs are going to be sunset soon. We recommend that you migrate to the versioned APIs as well as migrate to the new Content and Community Management APIs to avoid disruptions. See the Migration page for more details. If you haven’t yet migrated and have questions, submit a request on the LinkedIn Developer Support Portal.
Build technology to grow B2B communities and businesses.
Introduction to LinkedIn Marketing Solutions
Advertising on LinkedIn helps businesses of any size achieve their goals.
- Target a unique audience - There are millions of active professionals on LinkedIn. Target them by job title, function, industry, and more.
- Easy and effective ads - Whether your goal is leads, brand awareness, or even event registrations, LinkedIn ads can help.
- Control your budget - Control your spend with flexible pricing options. Start with any budget and stop your ads at any time.
Check out the Brand and Demand playbook to learn more about the tools and tactics marketers can use to engage their target audience on LinkedIn.
LinkedIn Marketing API Products
Community Management API
Brand Engagement: Engage in conversations around a brand. Monitor @mentions of your brand and respond to comments on your posts using the PeopleTypeahead API.
Lead Sync API
You can reach specific audiences by uploading contact lists, website retargeting, or utilizing account targeting for more precise Ad campaigns on the platform.
Audience Insights API enables you to discover and identify the audience segments that meet your target persona, demonstrate interest and engagement in relevant customer products/offerings, uncover insights about the companies the target audience works for, and activate audience for targeting in sponsored ad campaigns on LinkedIn. This enables advertisers to use LinkedIn data and insights as a part of their broader audience discovery, planning, activation and optimization processes by delivering on the “Audience first” approach.
With the Conversions API, you can create a direct connection between marketing data from an advertiser’s server and LinkedIn to measure the performance of LinkedIn marketing campaigns no matter where the conversion happens and use this data to power campaign optimization. Seamlessly synchronize lead data captured through LinkedIn Lead Gen Forms with customer relationship management (CRM) systems and simplify lead management and follow-up processes.
Securely and accurately track and measure the impact of their LinkedIn Ad campaigns by sending conversion event data directly to LinkedIn, to help optimize your advertising efforts.
Matched Audiences and Audience Insights are private APIs and require additional approval. Learn more
Stay Informed and Get Support
These resources can help you stay on top of new features, migrations, and deprecations:
- Check out the Recent Changes page to see the latest API releases.
- Check out the Developer Portal to know more about our developer products.
- Use the Migrations page to stay on top of breaking changes.
- Read our Developer Blog to stay on top of the latest features.
Need help? Reach out to Developer Support by submitting a Zendesk ticket.
Interested in Joining the LinkedIn Marketing Partner Program?