LinkedIn Marketing Developer Platform - Overview

  • Article

Warning

Deprecation Notice
The Marketing version 202209 (Marketing September 2022) and below has been sunset and the unversioned APIs are going to be sunset soon. We recommend that you migrate to the versioned APIs as well as migrate to the new Content and Community Management APIs to avoid disruptions. See the Migration page for more details. If you haven’t yet migrated and have questions, submit a request on the LinkedIn Developer Support Portal.

Build technology to grow B2B communities and businesses.

Introduction to LinkedIn Marketing Solutions

Advertising on LinkedIn helps businesses of any size achieve their goals.

  • Target a unique audience - There are millions of active professionals on LinkedIn. Target them by job title, function, industry, and more.
  • Easy and effective ads - Whether your goal is leads, brand awareness, or even event registrations, LinkedIn ads can help.
  • Control your budget - Control your spend with flexible pricing options. Start with any budget and stop your ads at any time.

Check out the Brand and Demand playbook to learn more about the tools and tactics marketers can use to engage their target audience on LinkedIn.

LinkedIn Marketing API Products

Advertising API

  • Campaign Management: Enable ads creation and management at scale. Drive workflow efficiency with an ads management solution using the Ad Campaigns and Creatives APIs.

  • Reporting: Build holistic view of marketing performance. Use the Ad Analytics API to pull campaign analytics data for measuring their performance.

Community Management API

  • Page Management: Build a brand presence. Share content and track posts that drive the most engagement using the Posts API and PeopleTypeahead API.

  • Brand Engagement: Engage in conversations around a brand. Monitor @mentions of your brand and respond to comments on your posts using the PeopleTypeahead API.

Lead Sync API

The Lead Sync API allows you to automate lead delivery. Use the Lead Sync API to efficiently manage and route leads to the platform of choice.

Matched Audiences

With Audiences API you can enhance LinkedIn targeting and easily create audience segments and target them on LinkedIn by integrating with the DMP Segments API.

You can reach specific audiences by uploading contact lists, website retargeting, or utilizing account targeting for more precise Ad campaigns on the platform.

Audience Insights

Audience Insights API enables you to discover and identify the audience segments that meet your target persona, demonstrate interest and engagement in relevant customer products/offerings, uncover insights about the companies the target audience works for, and activate audience for targeting in sponsored ad campaigns on LinkedIn. This enables advertisers to use LinkedIn data and insights as a part of their broader audience discovery, planning, activation and optimization processes by delivering on the “Audience first” approach.

Conversions API

With the Conversions API, you can create a direct connection between marketing data from an advertiser’s server and LinkedIn to measure the performance of LinkedIn marketing campaigns no matter where the conversion happens and use this data to power campaign optimization. Seamlessly synchronize lead data captured through LinkedIn Lead Gen Forms with customer relationship management (CRM) systems and simplify lead management and follow-up processes.

Securely and accurately track and measure the impact of their LinkedIn Ad campaigns by sending conversion event data directly to LinkedIn, to help optimize your advertising efforts.

Note

Matched Audiences and Audience Insights are private APIs and require additional approval. Learn more

Stay Informed and Get Support

These resources can help you stay on top of new features, migrations, and deprecations:

Need help? Reach out to Developer Support by submitting a Zendesk ticket.

Interested in Joining the LinkedIn Marketing Partner Program?

The LinkedIn Marketing Partner Program is a global community of qualified technology and service providers that help marketers achieve more on LinkedIn. Learn more.

Important

Notwithstanding anything to the contrary in the Microsoft Terms of Use and Microsoft Privacy Statement (please find the relevant links in the footer below), your use of the LinkedIn programmatic web APIs, software, and other functionality and their associated tools and documentation that LinkedIn makes available to developers are governed by the LinkedIn API Terms of Use unless you have executed a separate signed partnership agreement, in which case that agreement shall apply.