Follower Ads

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Warning

Deprecation Notice
The Marketing version 202209 (Marketing September 2022) and below has been sunset and the unversioned APIs are going to be sunset soon. We recommend that you migrate to the versioned APIs as well as migrate to the new Content and Community Management APIs to avoid disruptions. See the Migration page for more details. If you haven’t yet migrated and have questions, submit a request on the LinkedIn Developer Support Portal.

Follower Ads allow you to promote your LinkedIn Page or Showcase Page and encourage members to follow your LinkedIn Page. Learn more about follower ads.

Create a Dynamic Follower Ad

  1. Optionally, upload an image asset that acts as a Company logo in the Follower ad creative. You can skip this step if you want to reuse the Company logo from the Company Page.
  2. Create a Dynamic Ads Campaign using the steps described in Dynamic Ad Campaigns.
  3. Create a Follower Ad Creative using the steps described in Create Dynamic Follower Ad.