Spotlight Ads


Deprecation Notice
The Marketing version 202209 (Marketing September 2022) and below has been sunset and the unversioned APIs are going to be sunset soon. We recommend that you migrate to the versioned APIs as well as migrate to the new Content and Community Management APIs to avoid disruptions. See the Migration page for more details. If you haven’t yet migrated and have questions, submit a request on the LinkedIn Developer Support Portal.

Spotlight Ads allow you to showcase your product, service, event, content, and more. Upon clicking your Ad, you navigate to the website or landing page of your choice. Learn more about Spotlight Ads.

Create a Spotlight Ad

  1. Optionally, upload an image asset that acts as a Company logo in the Spotlight ad creative. You can skip this step if you want to reuse the Company logo from the Company Page.
  2. Create a Dynamic Ads Campaign. See Dynamic Ad Campaigns.
  3. Create a Spotlight Ad Creative. See Create a Dynamic Spotlight Ad Creative.