LinkedIn Marketing Experimentation Overview


Deprecation Notice
The Marketing version 202209 (Marketing September 2022) and below has been sunset and the unversioned APIs are going to be sunset soon. We recommend that you migrate to the versioned APIs as well as migrate to the new Content and Community Management APIs to avoid disruptions. See the Migration page for more details. If you haven’t yet migrated and have questions, submit a request on the LinkedIn Developer Support Portal.

LinkedIn’s experimentation products help you optimize the return on your investment in LinkedIn Advertising.

Our first product in this space is Brand Lift Testing, which measures the impact of your ads on brand metrics that you care about – like awareness, consideration, familiarity, or favorability. This in turn helps you close the loop on your brand marketing efforts and better optimize for future brand value.