Website Retargeting

  • Article

Warning

Deprecation Notice
The Marketing version 202304 (Marketing April 2023) and below has been sunset and the unversioned APIs are going to be sunset soon. We recommend that you migrate to the versioned APIs as well as migrate to the new Content and Community Management APIs to avoid disruptions. See the Migration page for more details. If you haven’t yet migrated and have questions, submit a request on the LinkedIn Developer Support Portal.

Create audiences from website visits and conversions

The LinkedIn Ads platform offers advertisers the ability to retarget visitors of their website with ad content on LinkedIn. By adding the LinkedIn Insight Tag to their website, advertisers can match website visitors to members on LinkedIn to enable further engagement. Advertisers can also use website retargeting with LinkedIn demographic segments for more refined targeting.

With this feature, you can:

  • Re-engage your website visitors
  • Use one tag for website retargeting and conversion tracking

About the Feature

A retargeting segment is an audience populated using tracking data sent from an advertiser’s website. A segment must have a minimum audience count of 300 before it can be used in a campaign. Unless this requirement is met, campaigns using the segment will not start serving right away.

Requirements

Your application must have an access token with the rw_ads permission to build this integration. The permission is part of the LinkedIn Marketing API Program.

The advertiser you are working with must have deployed a working and live Insight Tag on their website. A typical workflow consists of the following steps:

  • Create Ad Page Set
  • Create Ad Segment
  • Update Ad Segment Source
  • Apply Targeting to Campaign

Milestones for building and launching a successful integration

  • Make sure your app is approved to have access to LinkedIn Marketing API Program.
  • Go through the API links to evaluate feasibility and value proposition of your product.
  • Build your product.
  • Work with our BD and Channel team to establish timelines for demo and technical signoff.
  • After technical signoff, work with BD and Channel team on Beta/ pilot launch.
  • After a successful Beta period, work with our BD and PMM teams to announce GA.