Improve reliability of insights with advanced bot protection

Important

This content is archived and is not being updated. For the latest documentation, go to What's new in Dynamics 365 Customer Insights - Journeys. For the latest release plans, go to Release plans for Dynamics 365, Power Platform, Cloud for Industry, and Copilot.

Enabled for Public preview Early access General availability
Admins, makers, marketers, or analysts, automatically Apr 15, 2024 - Aug 1, 2024

Business value

Ensuring the integrity of your data and the efficiency of your operations is paramount. Advanced bot protection in Customer Insights - Journeys empowers your business to thrive by safeguarding your business processes. When you know the data you collect is accurate and represents real human interactions, you can make better business decisions. With bot protection, you not only enhance the quality of your insights but also elevate the customer experience by minimizing disruptions caused by malicious bots.

Feature details

Enhanced bot protection prevents false positives and filters out incorrect activity. Bot protection is critical for your marketing campaigns because it improves data accuracy and reliability.

  • Prevent bot clicks on your emails: Avoid inflated engagement metrics, incorrectly triggered journeys, and skewed analytics.
  • Avoid unexpected journey results: Prevent your journeys from unexpectedly triggering or branching due to clicks made by bots.

Geographic areas

Visit the Explore Feature Geography report for Microsoft Azure areas where this feature is planned or available.

Language availability

Visit the Explore Feature Language report for information on this feature's availability.

Exclude bot interactions (docs)