Tracking tokens increase the probability for e-mail identification and matching. You can use the tracking token feature to improve e-mail message tracking. A tracking token is an alphanumeric string generated by Microsoft Dynamics CRM and appended to the end of an e-mail subject line. It matches e-mail activities with e-mail messages.

Microsoft Dynamics CRM 2011 tracking tokens

You can turn tacking tokens on or off, and configure them to be unique for a specific Microsoft Dynamics CRM organization. This means that a company with a deployment that has multiple Microsoft Dynamics CRM organizations (such as for a large conglomerate), can configure tracking tokens that are unique to each deployment. To configure tracking tokens, do the following:

  1. In the Navigation Pane, click Settings, click System, click Administration, and then click System Settings.
  2. Click the E-mail tab.

Tracking tokens add an additional correlation component to smart matching. When Microsoft Dynamics CRM generates an outgoing e-mail activity, a resulting e-mail response arriving in the Microsoft Dynamics CRM system is then correlated to the originating activity.

By default, for new installations of Microsoft Dynamics CRM 2011 and upgraded Microsoft Dynamics CRM 4.0 organizations, the tracking token feature is turned on. The following figure and table show a tracking token and the parts that make up a tracking token.


Tracking token structure

The following table lists tracking-token parts and descriptions.




Configurable. Default value = CRM. This can be unique for an organization or for a particular Microsoft Dynamics CRM deployment in an organization with multiple Microsoft Dynamics CRM deployments. We recommend that different Microsoft Dynamics CRM deployments use unique prefixes.

Online-offline designator

Not configurable. One digit. 0 for Online. 1 for Offline. This part indicates if the user was online or offline when the e-mail activity was created.


Configurable. Default range is three (3) digits. This is a numeric identifier for the Microsoft Dynamics CRM user who generated the e-mail activity.


Configurable. Default range is four (4) digits. This is a numeric identifier for the e-mail activity (not the individual messages that the activity contains). If you configure Microsoft Dynamics CRM to generate a token with a four-digit number, it will increment the number through 9999, and then restart the number at 0000. You can use a larger order of digits to reduce the possibility of assigning duplicate tokens to active e-mail threads.

For more information about how to configure the tracking token, see the Microsoft Dynamics CRM Help.