Knowledge check

Choose the best response for each of the questions. Then select Check your answers.

Check your knowledge

Which of the following options best describes the concept of a digital twin?

A Key Performance Indicator (KPI) that showcases important metrics.

Understanding all digital touch points that a customer has with your organization.

A funnel that tracks the journey that a customer takes on your website.

You were asked to create a measure that tracks the total lifetime value of a customer. Which type of measure would you most likely define?

Business measure

Customer measure

Customer attribute

Which of the following best describes a measure in Customer Insights - Data?

Transactional data that represents how customers interact with your organization.

Definition of the key business and customer KPIs.

Grouping and categorization of your customers based on similarities.

You must answer all questions before checking your work.