Discover how to foster an AI-ready culture in marketing

Functional Consultant
Business User
Dynamics 365
Microsoft 365

A successful AI strategy in marketing must consider cultural issues as well as business issues. The goal of this module is to enable you to think about AI transformation holistically, with a focus on the cultural changes necessary to make AI transformation successful.

Learning objectives

In this module, you will:

  • Recognize the key elements of an AI-ready organizational culture in marketing.
  • Explain how Microsoft incorporated AI into their marketing processes.
  • Identify opportunities for change to achieve an AI-ready culture in your marketing department.