Explain key fundraising terminology
The table below provides definitions for commonly used terms and how they are used in Fundraising and Engagement.
| Term | Definition |
|---|---|
| Activities | Activities represent interactions with donors, such as emails, tasks, appointments, and phone calls. |
| Contact | A contact represents an individual constituent, such as a donor, member, partner, or volunteer. |
| Organizations | An organization represents a business, company, or organization. Organizations can also be donors (for example, Workplace Giving), sponsors, partners, vendors, or suppliers. |
| Households | A household allows you to group individuals together so that you can view their donation history and activities as a group. In a household, each contact is either the primary household member, a member, a minor, or deceased. |
| Transactions | A transaction is a donation or gift received from a donor. It can be money, in kind, or a soft credit. |
| Donor Commitment | A donor commitment is a pledge. It represents the actual or prospective agreement between a donor and an organization for the donor to make a gift in the future. |
| Payment Schedule | Payment schedules are used to set up and manage recurring giving, or to set a schedule of pledges where a donor pledges to give multiple gifts in future. |
| Opportunity | Opportunities are used for major moves. An opportunity represents a solicitation, and tracks the stage, value, relationship, and activities throughout the stewardship process. |
| Campaign | Campaign records represent a reason why the nonprofit organization is raising funds. A campaign is a container to track your plan, budget, activities, gifts, and results in relation to this reason. |