Foundations of user experience and design thinking

Startup Founder

Understanding the principles of User Experience (UX) and Design Thinking are both crucial to developing an effective prototype and delivering a great experience for your users. When User Experience and Design Thinking are implemented into the startup journey, this serves as a method for users to validate that you are achieving product market fit.

Learning objectives

At the end of this module, you'll be able to:

  • Understand the fundamental principles of user experience.
  • Recognize which factors contribute to ensuring that you are generating quality UX.
  • Define the five stages of design thinking principles.


  • Must have basic knowledge of what prototyping is.
  • Must have a basic familiarity what product market fit is.