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Microsoft Casual Games (i.e., Microsoft's Owned and Operated apps) provide premium inventory across Windows desktop PCs, tablets, and phones. Microsoft Casual Games include:
- Microsoft Solitaire Collection
- Microsoft Minesweeper
- Microsoft Jigsaw
- Microsoft Sudoku
- Microsoft Mahjong
- Microsoft Treasure Hunt
- Microsoft Ultimate Word Game
- Microsoft Bingo
Microsoft Solitaire Collection
The Microsoft Solitaire Collection remains the most played computer game of all time, and has been a part of Windows for more than 24 years. The Microsoft Solitaire Collection ships globally with every copy of Windows 10. The Microsoft Solitaire Collection makes it the best experience to date with five different card games in one and localized in 65 languages.
Home screen - Below the fold, at the bottom of the first menu screen
Sub-screens - Above the fold, right side of sub menu screens
For more information, see Formats and Specifications.
Microsoft Minesweeper
Minesweeper is the classic puzzle game that has been a part of Windows for more than 20 years, now reimagined for Windows 8 and 10. Featuring adjustable difficulty, classic Minesweeper gameplay, and a brand new Adventure mode, Microsoft Minesweeper is better than ever.
Game Play and Game Completion Screens - Above the fold, right side of game screen
Daily Challenge Menu Screens - Above the fold, right side of menu screens
For more information, see Formats and Specifications.
Microsoft Jigsaw
Users can play hundreds of puzzles in three exciting game modes: Classic Jigsaw, Jigsaw Jam, and Daily Challenges. Intuitive controls make Microsoft Jigsaw great using a mouse and keyboard, and excellent on touch screens. With multiple game modes, downloadable puzzle packs, and the ability to create custom puzzles, Microsoft Jigsaw provides hours of entertainment.
Game Play and Game Completion Screens - Above the fold, bottom right
Menu Screens - Below the fold, right side of the menu screens
For more information, see Formats and Specifications.
Microsoft Sudoku
The new Microsoft Sudoku is the popular logic puzzle game that makes the most of a Windows device. With five difficulty levels, fresh daily challenges, achievements and leaderboards, Microsoft Sudoku provides hundreds of brain training puzzles for players of all ages.
Game Play and Game Completion Screens - Above the fold, bottom left
Menu Screens - Below the fold, right side of the menu screens
For more information, see Formats and Specifications.
Microsoft Mahjong
Microsoft Mahjong is the classic matching game with beautiful imagery, intuitive controls, and all the features that fans of Mahjong come to expect.
Menu Screens - Below the fold, right side of menu screens
Daily Challenge Screens - Above the fold, right side of screens
For more information, see Formats and Specifications.
Microsoft Treasure Hunt
Classic puzzle gaming with exciting new features, Microsoft Treasure Hunt builds on the Microsoft Minesweeper for Windows Adventure mode experience.
Main Menu Screen - Below the fold, right side of screen
Game Play and Game Completion Screens - Above the fold, right side of screen
For more information, see Formats and Specifications.
Availability and volume
- 64 minutes played daily per user
- 65 languages supported
- 169 desktop and mobile display markets globally
- 2.63 billion monthly display impressions globally, 962 million in US
Formats and specifications
Microsoft Solitaire Collection's format and specifications
Platform | 300x250 | 728x90 | 300x600 | 480x80 | 320x50 |
---|---|---|---|---|---|
Windows Desktop PCs & Tablets | X | X | |||
Windows Mobile | X | X | |||
Android & iOS | X | X |
Note
728x90 only available on Windows 10
Microsoft Minesweeper's format and specifications
Platform | 300x250 | 728x90 | 300x600 | 480x80 | 320x50 |
---|---|---|---|---|---|
Windows Desktop PCs & Tablets | X |
Microsoft Jigsaw's format and specifications
Platform | 300x250 | 728x90 | 300x600 | 480x80 | 320x50 |
---|---|---|---|---|---|
Windows Desktop PCs & Tablets | X |
Microsoft Sudoku's format and specifications
Platform | 300x250 | 728x90 | 300x600 | 480x80 | 320x50 |
---|---|---|---|---|---|
Windows Desktop PCs & Tablets | X |
Microsoft Mahjong's format and specifications
Platform | 300x250 | 728x90 | 300x600 | 480x80 | 320x50 |
---|---|---|---|---|---|
Windows Desktop PCs & Tablets | X | X |
Microsoft Treasure Hunt's format and specifications
Platform | 300x250 | 728x90 | 300x600 | 480x80 | 320x50 |
---|---|---|---|---|---|
Windows Desktop PCs & Tablets | X | X |
Microsoft Ultimate Word Game's format and specifications
Platform | 300x250 | 728x90 | 300x600 | 480x80 | 320x50 |
---|---|---|---|---|---|
Windows Desktop PCs & Tablets | X | X |
Note
SSL creative required for all Microsoft Casual Games.
Instructions for targeting
There are three different ways you can target Microsoft Casual Games:
- Target Microsoft Casual Games in Campaign Setup
- Target Packages
- Target Microsoft Casual Games through the API
For information on general inventory targeting, see Buying Microsoft Inventory.
Target Microsoft Casual Games in campaign setup
To target Microsoft Casual Games inventory when setting up a line item or campaign:
- In the Device and Supply Type section, target all device types (Desktop & Laptops, Tablets, and Phones).
- In the Inventory Quality section, select Serve on any inventory.
- In the Inventory section, select Edit.
- On the 3rd Party Inventory, search Microsoft Advertising Exchange (280).
- On the Search for Publishers, select Microsoft Casual Games (679569).
- Select Add.
To target Microsoft Casual Games inventory when setting up a Augmented Line Item:
- In the Basic Setup section, select Open Exchange.
- In the Programmable Splits section, create 1 new split.
- On the new Split 1 line, select the Pencil edit icon next to the name.
- In the Split panel, select the Select Condition drop down and enable Publisher.
- In the Publisher text field, enter 679569 and select the Add button.
Target packages
To target Microsoft Casual Games inventory, use the Package Marketplace:
In the Package Marketplace, search for the package by ID or name.
Available Microsoft Casual Games packages:
ID Package 6332 Run of Microsoft Casual Games Package 6333 Run of Microsoft Casual Games Apps Package -- Microsoft Solitaire Collection 6334 Run of Microsoft Casual Games Apps Package -- Microsoft Jigsaw 6335 Run of Microsoft Casual Games Apps Package -- Microsoft Mahjong 6336 Run of Microsoft Casual Games Apps Package -- Microsoft Minesweeper 6337 Run of Microsoft Casual Games Apps Package -- Microsoft Sudoku 6338 Run of Microsoft Casual Games Apps Package -- Microsoft Treasure Hunt 6341 Run of Microsoft Casual Games Apps Package -- Microsoft Bingo 6342 Run of Microsoft Casual Games Apps Package -- Microsoft Jackpot Select Add to Cart.
Select Get Deals to generate the Deal ID to target.
For more information, see Get Deals from Seller Packages.
Target Microsoft Casual Games through the API
You can target Microsoft Casual Games through the API on the Profile Service. To target placements on specific games, use the IDs below in the site_targets
array.
ID | Publisher |
---|---|
1751983 | Microsoft Legacy Apps |
1761367 | Microsoft Jackpot |
1761368 | Microsoft Jigsaw |
1761369 | Microsoft Mahjong |
1761371 | Microsoft Minesweeper |
1761372 | Microsoft Solitaire Collection |
1761373 | Microsoft Sudoku |
1761374 | Microsoft Treasure Hunt |
1761375 | Microsoft Bingo |
2615444 | Microsoft Ultimate Word Games |
For more information, see Profile Service.
More questions?
If you have further questions about buying this inventory, contact your Microsoft Advertising account representative.