Microsoft Invest - Configuring a line item to buy Guaranteed outcomes

Guaranteed outcomes are only available on Augmented Line Items (ALI). When creating an ALI to buy guaranteed views or completes, use the settings under Basic Setup.

To configure a line item to buy Guaranteed Views:

  1. Under Ad Type, select Banner or Video.
  2. Under Revenue Type, select Cost Plus or Viewable CPM.
  3. Under Supply Strategy, select Open Exchange and/or Deals.
  4. Under Payment Model, select Pay per View. For more information about which viewability standards you can choose, see Supported Viewability Standards for Guaranteed Outcomes.

To configure a line item to buy Guaranteed Completes:

  1. Under Ad Type, select Video.
  2. Under Revenue Type, select Cost Plus or CPCV.
  3. Under Supply Strategy, select Open Exchange and/or Deals.
  4. Under Payment Model, select Pay per Complete.

After your Payment Model is configured, the line item is all set to bid and accrue media cost on an outcome basis (vCPM for Views and CPCV for Completes) instead of an impression (CPM) basis. See Reporting on Guaranteed Outcomes for information on how to report on Guaranteed Outcomes-based ALIs.