Microsoft Invest - Exclude competitive offer categories for a creative

When adding creatives, you can apply competitive exclusions from the Competitive Exclusions (optional) section to prevent creatives with competitive offer categories from serving alongside each other. You can exclude a maximum of five offer categories for each creative.

You can also set offer category exclusions at the advertiser level. For additional information about setting competitive exclusions at the advertiser level, see Competitive Exclusions.

  1. Click in the Offer Categories subsection.
  2. Search for specific offer categories and select the appropriate checkboxes.

Working with Creatives