September 23, 2021: Demographic measuring with Nielsen Digital Ad Ratings (DAR)

As a paid service, you can now enable Nielsen Digital Ad Ratings (DAR) for your augmented line items. This new measurement feature tracks how effective your line item is at reaching its targeted demography and measures targeting effectiveness for both display and video creative types. Nielsen DAR is available when targeting desktop and mobile audiences within the following countries: Australia, Belgium, Brazil, Bulgaria, Canada, Czech Republic, France, Germany, Hong Kong, Hungary, India, Indonesia, Ireland, Israel, Italy, Japan, Malaysia, Mexico, New Zealand, Norway, Philippines, Poland, Puerto Rico, Singapore, South Africa, Spain, Taiwan Province of China, Thailand, Turkey, United Arab Emirates, United Kingdom, and the United States. CTV (Hulu/Roku/Amazon/Samsung) and computer device types are only measurable for audiences in the United States.

For more information, see: