Sharing and Growing Your Business Though Social Media (Guest Blog)

A new study states that 89% of medium-sized and small businesses that use social media and web traffic have a 75% increase in customers and exposure on a constant basis. Many individuals are new on how social media help business, but within a year you will be more than equipped to handle multiple social media accounts that work as a marketing channel for your business. Within a couple of years period, you will have the know the ins-and-outs of using social media to recognize new opportunities.

If you have basic knowledge in creating a facebook page, or are still simply testing the waters, you must take into consideration the benefits of social media marketing for your company.

 

1. Increased Business Exposure

Twitter and facebook alone offer approximately 1.5 billion users internationally, making them a great place for a company to market their services while reaching out to a large network of people. Social media allows companies to reach out to customers from all over the world. What makes social media a great place for a company to grow is it's free to use cost that allows any business to utilize at any time.

 

2. Learn About Your Customers

This is one of the greatest benefits of using a social media network. A social media account gives you the portal to communicate with customers from all over the world. You have the ability to engage you customers in a discussion regarding your company, ideas, promotions, discounts, or any other reason that may assist in growing your company's name. Here's a fast experiment you can do that will truly open your eyes. Visit facebook and use a graph search to look for: Similar businesses that resemble your own. You'll learn a lot about what you should be doing by watching what other businesses are doing.

 

3. Minimal Marketing Expenses

Among the best features of using social media websites is that your spending plan and outcomes are not in direct relation. If you invest $1 on targeted facebook ads, you will create a single return, but if you invest $2 on targeted facebook ads, you will create a triple return. With that in mind the more you invest in social media targeted ads, the better the results. Investing in the beginning of the social media account is good in order for you to build a following that can later on grow with people sharing your page with their peers.

 

4. Targeted Advertising

Among the fantastic features of social networks is that you have the ability to concentrate the mass of your initiatives on those which actually have a passion in your business and care to keep up with your updates.

  To find out more about how you can use Social for business, check out Microsoft Social Listening.

 

Author Bio:  Sarah is a small business owner, and is currently learning about marketing, using the internet. Aside from working on her own business, she likes to use social media, and read travel books.