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Video: 6 takeaways from Microsoft’s 'Connect with Customers' roundtable discussion

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Back in December, we hosted our third SMB Mini Summit event in London. The topic this time was ‘Connect with Customers’ – and we invited experts from Microsoft, GoDaddy and Articulate Marketing to join small and medium size businesses to discuss all things sales and marketing.

We’ll post the full, one-hour video of the roundtable discussion below. If you haven’t got time to sit through that, don’t worry – we’ve pulled out 6 tips from the discussion with links, so you can jump to the best bits of the video.

6 marketing tips for SMBs

Click 'Watch' beside each tip to skip to that part of the video.

  1. Aim to write useful, interesting content on your blog. The hard sell never goes viral. [Watch]
  2. Be generous with your time and expertise. Guest blog, speak at events, publish ebooks and prove you are an expert in your field. [Watch]
  3. Publish videos on YouTube to increase your online presence and widen your reach. It can be as simple as an introduction to your company or answers to commonly asked questions about your product or service. [Watch]
  4. You have to be in the communities where your customers are. Social media isn't about naked self-promotion; it's about putting yourself in the right context. [Watch]
  5. Don't send journalists another boring press release. Instead, build relationships with people that you can be useful to; get creative; earn their trust; and be available.[Watch]
  6. New marketing technologies and ideas are always emerging: be open, don't get grumpy and learn every day. [Watch]

For more advice like this and to continue the discussion, join our free online community at www.yammer.com/talkingbusiness