Player segmentation quickstart

Player segmentation is defined in Game Manager. Segments allow you to define useful or interesting groups of players, and perform exclusive actions on that group.


Example case: Run a custom CloudScript for every player who reaches an in-game goal

The defining characteristic of a player might be:

  • Login time
  • Linked device type
  • Tags
  • Real-world location
  • Statistic values
  • Virtual currency values
  • Real money purchases, and more.

For this example, our distinctive characteristic will be a statistic - specifically, players who achieve 50 str.


Statistics are one of many possible options, and only specifically required for this example. Feel free to replace the statistic requirement with another filter of your choice.

Our action will be to run a CloudScript function. CloudScript is by far the most flexible trigger option, granting you the full control of player and segmentation information at the time of segment transition.

From the Game Manager screen:

  • Navigate to your Title.
  • Select Players from the menu on the left.
  • Move to the Segments tab.
  • Select New Segment.

The screen shown below is an example of the Segment described above.

Game Manager - players - segments - new segment

The most complex part of this example is the CloudScript. Utilize the second parameter, Context, in your CloudScript handler to identify the player, and segment transition.

Afterwards, perform any action you wish on the player, such as granting inventory items, virtual currency, player data, or statistics.

See also: Best Practices for store segmentation