Purchase Dynamics 365 Customer Insights
To install Dynamics 365 Customer Insights - Journeys, you need to first purchase a base license. Which base license you might choose depends on whether you already have a qualifying Dynamics 365 application. If you have Dynamics 365 Sales, Dynamics 365 Customer Service, Dynamics 365 Field Service, Dynamics 365 Supply Chain Management, Dynamics 365 Finance, or Dynamics 365 Commerce with 10 or more users, you can purchase the reduced price attach license. Otherwise, you need to purchase a standard Dynamics 365 Customer Insights license.
Once you have a base license, you can purchase add-ons to increase the number of allowed interacted people you're actively engaging or unified people you're unifying and enriching.
For more information, see Purchase Dynamics 365 Customer Insights.
Important
Customers who purchased before September 2023 may own the legacy, Dynamics 365 Customer Insights and Dynamics 365 Marketing standalone licenses. The standalone licenses have different entitlements from the new Dynamics 365 Customer Insights license sold after September 2023.
The differences are as follows:
Dynamics 365 Marketing (standalone) entitles 10,000 active contacts (renamed "interacted people" after September 2023) and one application installation. You can buy add-on subscriptions to entitle more application installations.
Dynamics 365 Customer Insights (standalone) entitles 100,000 customer profiles (renamed "unified people" after September 2023) and four installations of the application. You can buy add-ons to unify accounts.
The current Dynamics 365 Customer Insights license entitles 10,000 interacted people (formerly "active contacts"), 100,000 unified people (formerly "unified profiles"), four installations of the journeys app, and four installations of the data app. You no longer have to pay a higher unit price for add-ons to unify accounts. For more information, see Dynamics 365 Customer Insights FAQs
User licensing
Dynamics 365 Customer Insights is a tenant-level application that charges for interacted people in the Customer Insights - Journeys app and unified people in the Customer Insights - Data app. There is no charge for users to access and use the application. For customers with existing Dynamics 365 applications, any Microsoft Entra ID users given the URL to either the Customer Insights - Journeys or Customer Insights - Data applications should be automatically given access. If they aren't, there is a $0 user license that can be added to any tenant and used to assign users and force the user sync. The $0 user license can be added to purchase contracts or obtained directly through the Microsoft 365 admin center.
To add a user license through the Microsoft 365 admin center, go to the admin center and search for Dynamics 365 Customer Insights User License under the Dynamics 365 category.
For more information, see User and portal licensing.