Duplicate Bing Places listing cannot be verified or edited

Douloufakis Winery 40 Reputation points
2026-06-23T12:52:36.49+00:00

We own and manage the business "[Moderator note: PII removed]" in Greece.

Our Bing Places account contains two listings:

  1. Published listing (synced with Google Business Profile)
  • Name: [Moderator note: PII removed] (in Greek language)
  • Address: [Moderator note: PII removed]
  • Status: Published
  1. Duplicate listing
  • Name: [Moderator note: PII removed]
  • Address: [Moderator note: PII removed]
  • Status: Needs verification

When attempting to verify the duplicate listing, Bing reports:

"Unable to send verification code. The physical address for the business is incomplete."

When attempting to update the address, Bing reports:

"You don't have permission to perform this action."

The phone number is correct and belongs to our [business] but it is not a mobile baut a landline.

How to remove or merge the duplicate listing and keep the published Google-synced listing as the primary business profile.

Bing | Other
Bing | Other

Miscellaneous topics that do not fit into specific categories.

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Answer accepted by question author
Lychee-Ng 28,115 Reputation points Microsoft External Staff Moderator
2026-06-24T10:47:59.2066667+00:00

Hi Douloufakis Winery,

Please note that our forum is a public platform, and we will modify your question to hide personal information in the description. Kindly ensure that you hide such details the next time you post to protect personal data.

I understand how frustrating this is, especially when the correct listing is already published and the duplicate cannot be edited or verified. From your description and error messages provided, the duplicate listing was likely created automatically from a different data source. 

Unfortunately, contributors here on Microsoft Q&A cannot help with modifying business listings or verification. The Bing Places support guidance also identifies verification and duplicate-listing issues as scenarios that often require support intervention rather than self-service changes: 

User's image

If Bing Places support provides a case number, keep it for follow-up and specifically ask them to retain the published Google-synced listing as the authoritative profile while removing or merging the duplicate. In the meantime, there's also a fallback option you can consider: 

  • Open Bing Map > search to see if you can find the duplicate listing 
  • If it appears, check for Suggest an edit or Feedback option 
  • Mark it as incorrect / a duplicate of the verified listing.

Some users have previously advised reporting duplicates through feedback when automatic merging does not occur, and sometimes it works!


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Answer accepted by question author
Sarah C 80 Reputation points
2026-06-23T12:56:47.5766667+00:00

It sounds like the duplicate listing may have been created automatically and is not fully claimed, which is why you're unable to verify it or edit the address. Since you already have a published listing synced from Google Business Profile, I would avoid trying to verify the duplicate. Instead, contact Bing Places support and provide both listing details, explaining that they represent the same business and requesting that the duplicate be removed or merged into the published listing. Including proof of ownership, your Google Business Profile link, and screenshots of the errors may help speed up the process.

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