A BIOS update may sometimes change the Hardware ID of the processor or motherboard, and that causes the activation servers to think you have changed your PC.
If the Troubleshoot method to select 'I changed my hardware' option is not working to reactivate Windows, that is the only method provided to reactivate a retail Windows licence, this forum is just a user to user forum, you will need to contact Microsoft Support directly, they will be able to find your Windows licence linked to your account and be able to reactivate Windows for you.