Reddit Ads connector

Important

This feature is in Beta. Workspace admins can control access to this feature from the Previews page. See Manage Azure Databricks previews.

The managed Reddit Ads connector in Lakeflow Connect allows you to ingest data from Reddit Ads into Azure Databricks.

Feature availability

Feature	Availability
UI-based pipeline authoring	Supported
API-based pipeline authoring	Supported
Declarative Automation Bundles	Supported
Incremental ingestion	Partially supported Report tables support incremental ingestion. Entity tables are fully refreshed on each update.
Unity Catalog governance	Supported
Lakeflow Jobs	Supported
SCD type 2	Not supported
Column selection and deselection	Supported You can select specific tables.
API-based row filtering	Not supported
Automated schema evolution: New and deleted columns	Not supported
Automated schema evolution: Data type changes	Not supported
Automated schema evolution: Column renames	Not supported
Automated schema evolution: New tables	N/A

Authentication methods

Authentication method	Availability
OAuth U2M	Supported
OAuth M2M	Not supported
OAuth (manual refresh token)	Not supported
Basic authentication (username/password)	Not supported
Basic authentication (API key)	Not supported

What to know before you start

Topic	Why it matters
Azure Databricks user persona	The workflow depends on your Azure Databricks user persona: Single-user: An admin user creates a Unity Catalog connection and an ingestion pipeline. Multi-user: An admin user creates a connection for non-admin users to create pipelines with.
Authentication method	The steps to create a connection depend on the authentication method you choose.
Interface	The steps to create a pipeline depend on the interface.
Ingestion frequency	The pipeline schedule depends on your latency and cost requirements.
Common patterns	Depending on your ingestion needs, the pipeline might use configurations like history tracking, column selection, and row filtering. Supported configurations vary by connector. See Feature availability.

Start ingesting from Reddit Ads

The following steps provide an overview of the end-to-end Reddit Ads ingestion flow:

1. Configure Reddit Ads for ingestion (Admins) — Set up Reddit Ads to authenticate with Azure Databricks.
2. Create a Unity Catalog connection (Admins) — Create a connection in Catalog Explorer so non-admins can create pipelines.
3. Create an ingestion pipeline (Admins or non-admins) — Select any supported interface and create a pipeline from an existing connection.