Increase engagement using alphanumeric SMS senders
Important
This content is archived and is not being updated. For the latest documentation, go to What's new in Dynamics 365 Customer Insights - Journeys. For the latest release plans, go to Dynamics 365, Power Platform, and Cloud for Industry release plans.
| Enabled for | Public preview | Early access | General availability |
|---|---|---|---|
| Admins, makers, marketers, or analysts, automatically | - | - | 
Oct 16, 2023 |
Business value
With alphanumeric senders, you can now send one-way text messages to your customers using a custom string of letters or numbers, making it easier for customers to recognize that messages are from a trusted source. By using your brand or company name, you gain brand awareness, increase trust, and, ultimately, boost the overall effectiveness of your SMS marketing efforts.
Feature details
- Include names as SMS senders for transactional and commercial SMS messages.
- Direct customers to your preference page to opt out of SMS messages.
