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Learn about sensitive information types

Identifying and classifying sensitive items that are under your organization's control is the first step in the Information Protection discipline. Microsoft Purview provides three ways of identifying items so that they can be classified:

  • manually, by users
  • via automated pattern recognition, as with sensitive information types
  • via machine learning

Sensitive information types (SITs) are pattern-based classifiers. They detect sensitive information like social security, credit card, or bank account numbers to identify sensitive items, see Sensitive information type entity definitions for a complete list of all SITs.

Microsoft provides a large number of preconfigured SITs or you can create your own.


If you're not an E5 customer, use the 90-day Microsoft Purview solutions trial to explore how additional Purview capabilities can help your organization manage data security and compliance needs. Start now at the Microsoft Purview compliance portal trials hub. Learn details about signing up and trial terms.

Sensitive information types are used in

Categories of sensitive information types

Built in sensitive information types

Microsoft created these SITs and they show up in the compliance console by default. These SITs can't be edited, but you can use them as templates by copying them to create custom sensitive information types. See, Sensitive information type entity definitions for a full list of all SITs.

Named entity sensitive information types

Named entity SITs also show up in the compliance console by default. They detect person names, physical addresses, and medical terms and conditions. They can't be edited or copied. For more information, see Learn about named entities.

Named entity SITs come in two types:


These named entity SITs have a narrower focus, such as a single country or region, or a single class of terms. Use them when you need a data loss prevention (DLP) policy with a narrower detection scope. See, Examples of named entity SITs.


Bundled named entity SITs detect all possible matches in a class, such as All physical addresses. Use them as broad criteria in your DLP policies for detecting sensitive items. See, Examples of named entity SITs.

Custom sensitive information types

If the preconfigured sensitive information types don't meet your needs, you can create your own custom sensitive information types that you fully define or you can copy one of the built-in ones and modify it. For more information, see

Create a custom sensitive information type in the Microsoft Purview compliance portal.

Exact data match sensitive information types

All exact data match (EDM)-based SITs are created from scratch. You use them to detect items that have exact values, which you define in a database of sensitive information. For more information, see Learn about exact data match based sensitive information types.

Fundamental parts of a sensitive information type

Every sensitive information type (SIT) entity consists of the following fields:

  • Name: Indicates how the sensitive information type is referred to.
  • Description: Explanation of what the sensitive information type is looking for.
  • Pattern: Defines what a SIT detects. It consists of the following components: primary element, supporting elements, confidence level, and proximity.

The following table describes each component of the patterns used in defining sensitive information types.

Pattern component Description
Primary element The main element that the sensitive information type is looking for. It can be a regular expression with or without a checksum validation, a keyword list, a keyword dictionary, or a function.Each of these types of elements can either be selected from the list of existing SITs or can be custom-defined by a user with admin permissions. Once an element is defined, it appears in the list of existing elements, along with those that come built-in.
Supporting element An element that acts as corroborative evidence. When included, supporting elements help increase the confidence level with respect to the accuracy of detected matches. For example, if the primary element is defined as SSN (composed of nine digits), and the keyword Social Security Number (SSN) is used as a supporting element when found in proximity to SSN, the confidence that the SSN detected is truly a Social Security number is higher than if the Social Security Number (SSN) keyword is not present.

A supporting element can be a regular expression (with or without a checksum validation), a keyword list, or a keyword dictionary.
Confidence Level There are three confidence levels with respect to detected matches: high, medium, and low. The confidence level reflects how much supporting evidence is detected along with the primary element. The more supporting evidence a detected item contains, the higher the confidence that a matched item contains the sensitive info you're looking for. For more information about confidence levels, see the video included later in this article.
Proximity Specifies how close a supporting element is to a primary element, in terms of the number of characters between them.

Understanding proximity

The following diagram shows how match detection works with respect to proximity. In this example, the primary element is the SSN field and the SIT definition requires that each instance of an SSN value must be within a specified proximity to at least one of the following elements:

  • AccountNumber
  • Name
  • DateOfBirth

In the diagram, we see that the data being checked includes three different instances of the SSN field: SSN1, SSN2, SSN3, and SSN4.

Diagram of corroborative evidence and proximity window.

To understand how proximity works, let’s start by taking a look at some sample detection criteria. Here, were want to detect nine-digit social security numbers. The detection criteria require that a nine-digit regular expression (primary element) is found in conjunction with supporting evidence (among the AccountNumber, Name, and DateOfBirth fields) that appears within 250 characters (the proximity).

As illustrated in the diagram, only the primary elements SSN1 and SSN4 meet the detection criteria just described. Let's take a closer look.

  • In the case of SSN1, the DateOfBirth value is within the specified proximity window of 250 characters, so a match is detected.
  • In both the cases of SSN2 and SSN3, none of the supporting elements occur within 250 characters of the primary element, so those values aren't detected as a match. However, as you look at the proximity window for SSN2 in the diagram, you might ask: Why isn't there a match for SSN2? Doesn't the SSN2 proximity window extend to the Name element? This is a good question. The answer is: Not quite. While the proximity window extends into the Name value, it doesn't include the entire value, so the pattern doesn't match.
  • Finally, in the case of SSN4, there are two supporting elements within the proximity window, both Name and DateOfBirth, so this pattern matches as well.

Learn more about confidence levels in this short video.

Example sensitive information type

Argentina national identity (DNI) number


Eight digits separated by periods


Eight digits:

  • two digits
  • a period
  • three digits
  • a period
  • three digits



A DLP policy has medium confidence that it has detected this type of sensitive information if, within a proximity of 250 characters:

  • The regular expression Regex_argentina_national_id finds content that matches the pattern.
  • A keyword from Keyword_argentina_national_id is found.
<!-- Argentina National Identity (DNI) Number -->
<Entity id="eefbb00e-8282-433c-8620-8f1da3bffdb2" recommendedConfidence="75" patternsProximity="250">
   <Pattern confidenceLevel="75">
      <IdMatch idRef="Regex_argentina_national_id"/>
      <Match idRef="Keyword_argentina_national_id"/>
  • Argentina National Identity number
  • Identity
  • Identification National Identity Card
  • DNI
  • National Registry of Persons (NIC)
  • Documento Nacional de Identidad
  • Registro Nacional de las Personas
  • Identidad
  • Identificación

More on confidence levels

In a sensitive information type entity definition, confidence level reflects how much supporting evidence is detected in addition to the primary element. The more supporting evidence an item contains, the higher the confidence that a matched item contains the sensitive info you're looking for. For example, matches with a high confidence level contain more supporting evidence in close proximity to the primary element, whereas matches with a low confidence level would contain little to no supporting evidence in close proximity.

A high confidence level returns the fewest false positives but might result in more false negatives. Low or medium confidence levels return more false positives but few to zero false negatives.

  • low confidence: Matched items contain the fewest false negatives but the most false positives. Low confidence returns all low, medium, and high confidence matches. The low confidence level has a value of 65.
  • medium confidence: Matched items contain an average number of false positives and false negatives. Medium confidence returns all medium, and high confidence matches. The medium confidence level has a value of 75.
  • high confidence: Matched items contain the fewest false positives but the most false negatives. High confidence only returns high confidence matches and has a value of 85.

You should use high confidence level patterns with low counts, say five to 10, and low confidence patterns with higher counts, say 20 or more.


If you have existing policies or custom sensitive information types (SITs) defined using number-based confidence levels (also known as accuracy), they will automatically be mapped to the three discrete confidence levels; low confidence, medium confidence, and high confidence, across the Security @ Compliance Center UI.

  • All policies with minimum accuracy or custom SIT patterns with confidence levels of between 76 and 100 will be mapped to high confidence.
  • All policies with minimum accuracy or custom SIT patterns with confidence levels of between 66 and 75 will be mapped to medium confidence.
  • All policies with minimum accuracy or custom SIT patterns with confidence levels less than or equal to 65 will be mapped to low confidence.

Creating custom sensitive information types

You can choose from several options to create custom sensitive information types in the compliance portal.


Improved confidence levels are available for immediate use within Microsoft Purview data loss prevention services, information protection, Communication Compliance, data lifecycle management, and records management. Information Protection now supports double byte character set languages for:

  • Chinese (simplified)
  • Chinese (traditional)
  • Korean
  • Japanese

This support is available for sensitive information types. For more information, see Information protection support for double byte character sets release notes.


To detect patterns containing Chinese/Japanese characters and single byte characters or to detect patterns containing Chinese/Japanese and English, define two variants of the keyword or regex.

  • For example, to detect a keyword like "机密的document", use two variants of the keyword; one with a space between the Japanese and English text and another without a space between the Japanese and English text. So, the keywords to be added in the SIT should be "机密的 document" and "机密的document". Similarly, to detect a phrase "東京オリンピック2020", two variants should be used; "東京オリンピック 2020" and "東京オリンピック2020".

Along with Chinese/Japanese/double byte characters, if the list of keywords/phrases also contains non-Chinese/Japanese words also (for instance, English only), you should create two dictionaries/keyword lists. One for keywords containing Chinese/Japanese/double byte characters and another one for English-only keywords.

  • For example, if you want to create a keyword dictionary/list with three phrases "Highly confidential", "機密性が高い" and "机密的document", the you should create two keyword lists.
    1. Highly confidential
    2. 機密性が高い, 机密的document and 机密的 document

While creating a regex using a double byte hyphen or a double byte period, make sure to escape both the characters like you would escape a hyphen or period in a regex. Here is a sample regex for reference:


We recommend using string match instead of word match in a keyword list.

Test sensitive information type

You can test the SIT by uploading a sample file. The test results show the number of matches for each confidence level. You can test built-in SITs, custom SITs, trainable classifiers, and exact data match.

Test Built-in and Custom sensitive information type

Test exact data match sensitive information type.

Provide match/not a match accuracy feedback in sensitive info types

You can view the number of matches a SIT has in Sensitive info types and Content explorer. You can also provide feedback on whether an item is actually a match or not using the Match, Not a Match feedback mechanism and use that feedback to tune your SITs. For more information, see Increase classifier accuracy.

For further information

To learn how to use sensitive information types to comply with data privacy regulations, see Deploy information protection for data privacy regulations with Microsoft 365 (aka.ms/m365dataprivacy).