Data Retention

Clarity retains different types of data for specific retention periods. Playback data is retained for 30 days. Labeled or favorited sessions are retained for 9 months. Heatmaps data is retained for 9 months.

Data on Clarity servers, including backups, is deleted after the retention period and cannot be recovered. The following table summarizes retention for Clarity data types:

Retention period of Clarity data types

Clarity Data Type Retention Period
Click Data (that is, data shown on the Clarity portal or aggregated data per page on the website such as the URL, user ID, and pointer distance.) 9 months
Playback Data (that is, the data captured for playing back recordings.) 30 days
Sessions labeled or favorited 9 months

Visit Clarity