Glossary of terms

Term	Definition
ANID	Stands for Anonymous ID.
API	Stands for Application Programming Interface.
CLID	Stands for Clarity ID.
CCPA	California Consumer Privacy Act (CCPA) is a California law governing personal information of California residents. Learn more here and from Microsoft Privacy statement.
Country/Region	In this document, the term "country/region" refers to geographical areas. The terms "country" and "region" are treated equivalently in this context.
GDPR	General Data Protection Regulation (GDPR); a set of EU regulations on data protection and privacy. Learn more about Microsoft Privacy statement.
GUID	Stands for Globally Unique Identifier.
HW	Stands for Hardware.
JWT	Stands for JSON Web Token.
MUID	Stands for Microsoft User ID.
PII	Stands for Personally Identifiable Information.
Popular pages	Pages popular by number of page views.
Site	Synonymous to website.
Traffic	A user movement from another domain, email, app, or any other channel to your website.
URL	The complete web address used to find a particular web page.
Session	The amount of time a user spent on your site. A single user can open multiple sessions on the same day or over several days, weeks, or months. A session ends if the user is inactive for 30 minutes.
SDK	Stands for Software Development Kit.
SEO	Stands for SSearch Engine Optimization.
User inactivity	The amount of time a user left your site in a session. For example, if a user visited from https://www.contoso.com to https://www.fabrikam.com and return to https://www.contoso.com, the time spent on https://www.fabrikam.com would be inactive time for https://www.contoso.com.
Vertical Scroll	Scrolling in opposite directions (up and down).
Webpage	Synonymous to page.
Website	Group of pages.
Widget	Synonymous to card.

Visit Clarity

Case studies

Demo

Sign in

Blog

Benchmarks