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- Your system and the Xandr system are not counting impression and spend the same way.
- Comparable figures are not from the same timezone.
- Creatives might be large and slow to load, introducing latency. This could result in users dropping off the web or app before all the counting pixels have been called.
- Counting pixels might be embedded in a lot of pixel containers, causing latency. Users might to drop off the web or app.
- Your creatives might not be compatible with older browser versions. Ensure your creatives are compatible with older versions of browsers or exclude those browsers from your buying.
- Creatives could have JavaScript compatibility issues. Ensure your creatives are not blocking JavaScript.
- Creatives could have daisy chain, multiple Iframe compatibility issues. Ensure your creatives are not relying on features that are not expected to work in multiple Iframes.
- There could be broken code on publisher page that doesn't correctly display the ad or call the attached pixels.
- All the creatives are not using cache busting macro ${CACHEBUSTER}.
- All the creatives are not using <no_script>.
- Flash creatives or DCO creatives are not using a default or backup image creative.
- Creatives are not used with the correct template_id. (See Selecting the Correct Template for Your Creative)
- Third-party provider (DCO , swapping, viewability, security) is avoiding the creative display outside campaign scope based on IP or latitude/longitude geo location.
- Load balancing feature used on bidder side and limitation of an "in silo" reconciliation that prevent the servers or services from properly reconciling the auctions won and price paid globally.
- Counting pixel server timeout.
- Counting pixel or creative servers hosted on a server that is slow to load or using CNAME.
Information to provide when opening a discrepancy case
- Discrepancy type: Impressions / Spend / Both
- Phase 1 reports
- Impressions count
- Spend
- By seller id
- By placement id
- By tag id
- By domain
- By creative.id (the creative id of the Xandr creative object)
- By creative.code (if used, should be the creative id from your side)
- By Geo
- By hours, on last 7 days