Microsoft Invest - Native creative asset specifications

You can configure a variety of standard and custom data and image specifications for your native creatives. Here's a list of standard and custom data and image specifications that can be configured directly from our UI:

Standard data specifications

Specification	Description
Title	Title that will appear when the native creative is rendered.
Body Text	Short description that will provide details about the native creative.
Sponsored By	Brand name that will be associated with the native creative.
Call-to-action	Encourages the user to take the necessary action after viewing the native creative (e.g. signing for the mailing list).
Display URL	Public URL that will be visible to the user when the native creative is rendered.
Price	Price for product / app / in-app purchase. The appropriate localized currency symbol should be included.
Sale Price	Sale price that can be used together with the price to indicate a discounted price compared to a regular price. The appropriate localized currency symbol should be included.
Rating	Rating of the product being offered to the user. For example, an app's rating in an app store from 0-5.
Likes	Number of social ratings or "likes" for the product being offered to the user.
Downloads	Number downloads/installs of this product.
Phone	Phone number that will be visible to the user when the native creative is rendered. The phone number should be formatted according to your locality. For example, your phone number would be formatted as such if you are based in the United States: 800-555-5555.
Address	Address that will be visible to the user when the native creative is rendered.
Additional Description	Detailed version of the native creative's body text.
Video	Associated video that will be visible to the user when the native creative is rendered.

Standard image specifications

Specification	Description
Image	Primary image that will appear when the native creative is rendered.
Icon	Primary icon that will appear when the native creative is rendered.

Custom data specifications

Specification	Descriptiion
Title 1-5	Additional titles that will appear when the native creative is rendered.
Body 1-5	Additional body text that will appear when the native creative is rendered.
Call-to-action 1-5	Additional calls to action that will encourage the user to take the necessary action after viewing the native creative (e.g., signing for the mailing list).
Social URL 1-5	URLs that will take the user to the corresponding social media platforms.
Display URL 1-5	Additional public URLs that may be visible and/or automatically redirect the user to a web page that is connected to the landing page's domain.

Custom image specifications

Specification	Descriptiion
Image 1-5	Additional images that will appear when the native creative is rendered.
Icon 1-5	Additional icons that will appear when the native creative is rendered.
Social Icon 1-5	Corresponding social media icons that will appear when the native creative is rendered.