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This page summarizes the Universal IDs supported by Microsoft Monetize. All integrations are with a Universal ID solution provider (not facilitated by Microsoft), and Microsoft Publisher Enablement is not necessary. Universal IDs supported by our SSP are passed to DSP bidders by default.
Supported Universal IDs
| ID Solution | Source Name | Supported Endpoint | Support level | Frequency Capping Capabilities | Audience Onboarding/Activation Capabilities |
|---|---|---|---|---|---|
| Criteo | criteo.com | AST (ut/v3), prebid.js (ut/v3/prebid), openrtb, ptv, ssptv, vmap, ssvmap | Passthrough (SSP support Only)** | No | No |
| Unified ID 1.0 (aka TradeDesk ID, TTID) | adserver.org | AST (ut/v3), prebid.js (ut/v3/prebid), openrtb, ptv, ssptv, vmap, ssvmap | Passthrough (SSP support Only)** | ||
| NetID | netid.de | AST (ut/v3), prebid.js (ut/v3/prebid), openrtb, ptv, ssptv, vmap, ssvmap | Full support (SSP + DSP support)* | Yes | Yes |
| LiveRamp RampID | liveramp. com | AST (ut/v3), prebid.js (ut/v3/prebid), openrtb, ptv, ssptv, vmap, ssvmap | Full support (SSP + DSP support)* | Yes | Yes |
| UID2.0 | uidapi.com | AST (ut/v3), prebid.js (ut/v3/prebid), openrtb, ptv, ssptv, vmap, ssvmap | Passthrough (SSP support Only)** | No | No |
| UID2.0 via LiveRamp Note: Reach out to a Microsoft Monetize representative to enable UID2.0 via Liveramp. |
uidapi.com | AST (ut/v3), prebid.js (ut/v3/prebid), openrtb, ptv, ssptv, vmap, ssvmap | Passthrough (SSP support Only)** | No | No |
| HadronID (Audigent) | audigent. com | AST (ut/v3), prebid.js (ut/v3/prebid), openrtb, ptv, ssptv, vmap, ssvmap | Passthrough (SSP support Only)** | No | No |
| Publink (Epsilon) | epsilon.com | AST (ut/v3), prebid.js (ut/v3/prebid), openrtb, ptv, ssptv, vmap, ssvmap | Passthrough (SSP support Only)** | No | No |
| ID5 | id5-sync. com | AST (ut/v3), prebid.js (ut/v3/prebid), openrtb, ptv, ssptv, vmap, ssvmap | Passthrough (SSP support Only)** | No | No |
| sharedID | pubcid.org | AST (ut/v3), prebid.js (ut/v3/prebid), openrtb, ptv, ssptv, vmap, ssvmap | Passthrough (SSP support Only)** | No | No |
| EUID | euid.eu | AST (ut/v3), prebid.js (ut/v3/prebid), openrtb, ptv, ssptv, vmap, ssvmap | Passthrough (SSP support Only)** | No | No |
| Yahoo Connect | yahoo.com | AST (ut/v3), prebid.js (ut/v3/prebid), openrtb, ptv, ssptv, vmap, ssvmap | Passthrough (SSP support Only)** | No | No |
| Utiq | utiq.com | AST (ut/v3), prebid.js (ut/v3/prebid), openrtb, ptv, ssptv, vmap, ssvmap | Passthrough (SSP support Only)** | No | No |
| Panorama ID | crwdcntrl.net | AST (ut/v3), prebid.js (ut/v3/prebid), openrtb, ptv, ssptv, vmap, ssvmap | Passthrough SSP support only** | No | No |
| Utiq MartechPass | utiq-mtp.com |
AST (ut/v3), prebid.js (ut/v3/prebid), openrtb, ptv, ssptv, vmap, ssvmap | This ID is used as a publisher first-party ID, not as a cross-publisher universal ID. Monetize member approval and enablement is required to use this ID. Please reach out to your Monetize account manager if interested. | Requires enablement | Requires enablement |
| LinkedIn ID | linkedin.com | AST (ut/v3), prebid.js (ut/v3/prebid), openrtb, ptv, ssptv, vmap, ssvmap | Passthrough (SSP support only)** | No | No |
| First ID | first-id.fr | AST (ut/v3), prebid.js (ut/v3/prebid), openrtb, ptv, ssptv, vmap, ssvmap | This ID is used as a publisher first-party ID, not as a cross-publisher universal ID. Monetize member approval and enablement is required to use this ID. Please reach out to your Monetize account manager if interested. | No | No |
| LiveIntent - Index Exchange ID | liveintent.indexexchange.com |
Index Exchange ID | Passthrough for Prebid Server Premium | No | No |
| LiveIntent - Triplelift ID | liveintent.triplelift.com |
Triplelift SSP ID | Passthrough for Prebid Server Premium | No | No |
| LiveIntent - Rubicon ID | rubiconproject.com | Rubicon SSP ID | Passthrough for Prebid Server Premium | No | No |
| LiveIntent - Openx ID | openx.net |
OpenX SSP ID | Passthrough for Prebid Server Premium | No | No |
| LiveIntent - Pubmatic ID | PubMatic | PubMatic SSP ID | Passthrough for Prebid Server Premium | No | No |
Note
Email your ID solution provider and Microsoft Representative to enable Universal IDs, such as RampID, in LLD.
*Full support (SSP + DSP support): The ID is supported in both Microsoft Monetize and Microsoft Invest. This means Microsoft Invest buyers can use the ID for audience segments, frequency and recency caps, and attribution.
**Passthrough (SSP support Only): The ID is only supported in Microsoft Monetize. This means that the identifier is not used by Microsoft Invest for frequency/recency capping, segments, and attribution, but the identifier is passed on to third-party Bidders/DSPs that may support these capabilities.