Tailor communications to the topics customers want to receive
Important
This content is archived and is not being updated. For the latest documentation, go to What's new in Dynamics 365 Marketing. For the latest release plans, go to Dynamics 365, Power Platform, and Cloud for Industry release plans.
| Enabled for | Public preview | Early access | General availability |
|---|---|---|---|
| Admins, makers, marketers, or analysts, automatically | 
Jun 1, 2023 |
- |
Jul 1, 2023 |
Business value
Improve customer engagement and reduce unsubscriptions by giving customers granular control over the real-time marketing messages they receive. Target your messages to the audience that wants to engage with your content the most by capturing detailed consent. Easily configure topics for messages, enabling per-topic customer opt-in or opt-out.
Allow customers to subscribe to the topics that matter to them while capturing the consent you need to satisfy legal and regulatory requirements. Avoid embarrassing and costly configuration mistakes by leveraging real-time marketing topic support, preventing the complications of maintaining and enforcing lists of subscribed customers, all while taking advantage of enhanced real-time marketing preference centers that better represent your brand.
Feature details
The following new functions allow you to reduce opt-out rates and gather consent at finer granularities:
- Create an unlimited number of topics, enabling customers to opt in to receive marketing subscriptions such as "Newsletters," "Community Events," or "Product Discounts."
- Easily capture consent for new customers on marketing forms with flexible options that allow you to gather consent explicitly (through visible fields) or implicitly (through hidden fields).
- Real-time marketing automatically enforces topic checks without the need to create and manage subscription lists of contacts.
See also
Manage user compliance settings in real-time marketing (docs)