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Stay compliant with one-click unsubscribe for emails

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Important

This content is archived and is not being updated. For the latest documentation, go to What's new in Dynamics 365 Customer Insights - Journeys. For the latest release plans, go to Dynamics 365, Power Platform, and Cloud for Industry release plans.

Enabled for Public preview Early access General availability
Admins, makers, marketers, or analysts, automatically - - Feb 1, 2024

Business value

One-click unsubscribe keeps you compliant with new requirements from Google and Yahoo for bulk email senders. Making it easy to unsubscribe from your messages in a single click improves your reputation as a brand and as an email sender. When combined with real-time journey consent topics, one-click unsubscribe encourages your customers to stay subscribed to your other commercial emails while unsubscribing from a single topic. Letting customers opt out easily can improve open rates, click-through rates, and ensure that your messages are less likely to be marked as spam.

Feature details

  • Stay compliant with Google and Yahoo email sending requirements for bulk senders that go into effect February 2024.
  • Emails include list-unsubscribe and list-unsubscribe-post headers, which enable popular email clients to give their users a one-click unsubscribe experience directly from within their email application instead of visiting an unsubscribe web page.
  • For real-time journeys using preference centers for multibrand consent, one-click unsubscribe only opts the recipient out of that single brand's purpose, ensuring future email to other brands continues to be delivered.
  • When using topics, one-click unsubscribe for real-time journey emails only opts the recipient out of the topic of the email, keeping the email subscribed to other types of email for that brand.
  • For outbound marketing subscription centers, one-click unsubscribe opts the contact out of all future marketing emails by setting the contact's DoNotBulkEmail field to prevent sending email.

See also

One-click unsubscribe support for emails (docs)