Reach customers quickly with 10x increased throughput

Important

Some of the functionality described in this release plan has not been released. Delivery timelines may change and projected functionality may not be released (see Microsoft policy). Learn more: What's new and planned

Enabled for	Public preview	Early access	General availability
Admins, makers, marketers, or analysts, automatically	-	-	Sep 2024

Business value

In an increasingly digital and interconnected world, businesses are learning that the key to winning over customers lies in capturing their attention in the most crucial moments. Businesses must deliver the right experience, tailored and timely, effectively engaging customers when it matters most. This often involves delivering millions of personalized messages within a span of just a few hours.

With this release, you can reach customers faster by delivering up to 20 million personalized interactions per hour for segment-based journeys. This ensures that your marketing messages reach your target audience promptly, improving the chance of quick responses and immediate customer engagement.

Additionally, you can react to customers’ behaviors in moments that matter with up to 500,000 interactions per hour for trigger-based journeys. This allows you to connect with customers at pivotal moments, making your outreach more timely and relevant and amplifying the effectiveness of each interaction.

Feature details

• Reach your customers faster by sending up to 20 million interactions per hour using batched journey scenarios.
• Reach your customers at moments that matter using event triggers up to 500,000 interactions per hour.
• Increased throughput is enabled automatically in this release.